2018 Running USA Industry Conference

(Schedule is subject to change)
 

Sunday, February 11

 

12 pm - Expo and Registration Opens

2-3 pm - First Timers Session

3-5 pm - Innovation Showcase

5-6 pm - Women’s Networking Meetup

6:30 pm - Opening Reception in Expo

8-9:30 pm - Awards Dinner

 

Monday, February 12

 

6:30 am - Morning Run presented by DMSE

7:30-8:15 am - Breakfast

8:30 am - Opening Session

9 am - Keynote - General Session

  • Afdhel Aziz - Good Is The New Cool - Read More

10am - Race Camps

  • Digital Community Engagement
  • Tools for Organizing Events
  • How to Avoid Your Race Being the Next Headline
  • Marketing on a Shoestring
  • Exploring Additional Revenue Streams
  • Race Day Tech Tools
  • ...and more Race Camps to be named

11am - Race Camps

12 pm - Networking Lunch

1:30-2:15 pm - Race Camps

  • Athletes with Disabilities
  • Runner Amenities - T-shirts, Awards and More
  • Ambassador Programs
  • Developing a Sponsorship Package, Pricing and Inventory
  • Exploring Additional Revenue Streams
  • Sustainability Programs
  • ...and more Race Camps to be named

2:30-3:15 pm - Race Camps

3:15-4 pm - Expo Break

4 pm - Sponsorship Panel - General Session

  • Attracting and retaining sponsors, with a specific focus and practical advice for small, medium and large races.

5 :00-6:00 PM - Expo Happy Hour

 

Tuesday, February 13

 

6:30 am - Morning Run presented by DMSE

7:30-8:15 am - Breakfast

9:00 am - My Runners: Where Are They Going and Will They Come Back? - General Session

  • Panel discussion with industry leaders on running finisher numbers, attracting new runners and even more importantly retaining existing participants.

10-10:30 am - Expo Coffee Break

10:30-11:30 am - Idea Labs

  • Sponsorship: What Attracts Sponsors?
  • Do Good, Be Great: How to Leverage Your Charity Story to Grow Your Race
  • Registration Pricing Strategies: Stop Leaving Money on the Table
  • Invite Professional/Elite Athletes: Earn Media, Build Brand Engagement, Grow the Sport
  • Communication: The Key to Empowering Runners for an Amazing Race Experience

12pm - Networking Lunch

1:30-2:30 pm - Idea Labs

  • How to Conduct a Sponsor Summit
  • Technology: Where It's Going and Why You Need to Care
  • How the "Run Local" Philosophy Can Influence the Running Industry
  • Should I Stay or Should I Go? Sustainable and Scalable Methods in Volunteer Recruitment and Retention

3-4 pm  - “The Opportunities and Challenges of Delivering Mass Participation Events in Asia”  - General Session

  • A discussion on international road running

5-6 pm - Closing Reception

 

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