2018 Running USA Industry Conference

 

Sunday, February 11

(Schedule is subject to change)
 

12 pm - Expo and Registration Opens

2-3 pm - First Timers Session

3-5 pm - Innovation Showcase

5-6 pm - Women’s Networking Meetup

6:30 pm - Opening Reception in Expo

8-9:30 pm - Awards Dinner

 

Monday, February 12

 

6:30 am - Morning Run presented by DMSE

7:30-8:15 am - Breakfast

8:30 am - Opening Session

9 am - Keynote - General Session

  • Afdhel Aziz - Good Is The New Cool - Read More

10-10:45 am - Race Camps
(session name and moderator)

  • Digital Community Engagement

    • Vanessa Graetz, Twin Cities in Motion

  • Tools for Organizing Events

    • Doug Flannery, BAA

  • How to Avoid Your Race Being the Next Headline

    • Doug Thurston, Big Sur Foundation & Ted Mettellus - The Competitor Group

  • Marketing on a Shoestring

    • Andy Reilly, Eventgrow Marketing

  • Exploring Additional Revenue Streams

  • Race Day Tech Tools

    • Eric Cone, RunSignUp

  • On Course Medical & Safety Preparedness

    • Andy Voggenthaler, Race Guards

  • Race Director Therapy - Bring your Challenges and Leave with Solutions
    • Matt West, DMSE Sports

11-11:45 am - Race Camps

  • Repeat of the 10-10:45 am Race Camps
  • Attend another session, have great discussion and learn from your fellow attendees

12 pm - Networking Lunch

1:30-2:15 pm - Race Camps
(session name and moderator)

  • Managing Athletes with disabilities
    • Dave McGillivray, DMSE
  • Runner Amenities - T-shirts, Awards and More
    • Victoria Brumfeld, Virgin Sport
  • Ambassador & Influencer Programs
    • Mike Sohaskey, RaceRaves
  • Developing a Sponsorship Package, Pricing and Inventory
  • Social Media Beyond Race Day
    • William Dyson, High Five Events
  • Sustainability Programs
    • Iris Bush Simpson, The Flying Pig
  • Partnering with your Sports Commission/CVB
    • Marc Zimmerman, Central Florida Sports Marketing

2:30-3:15 pm - Race Camps

  • Repeat of the 1:30-2:15 pm Race Camps
  • Attend another session, have great discussion and learn from your fellow attendees

3:15-4 pm - Expo Break

4 pm - My Runners: Where Are They Going and Will They Come Back? - General Session

  • Panel discussion with industry leaders on running finisher numbers, attracting new runners and even more importantly retaining existing participants.

5 :00-6:00 PM - Expo Happy Hour

 

Tuesday, February 13

 

6:30 am - Morning Run presented by DMSE

7:30-8:15 am - Breakfast

9:00 am - Sponsorship Panel - General Session

  • Attracting and retaining sponsors, with a specific focus and practical advice for small, medium and large races.

10-10:30 am - Expo Coffee Break

10:30-11:30 am - Idea Labs

  • Running as a Destination: How to Attract International Participants
    • Sam Renouf, ACTIVE Network
  • Do Good, Be Great: How to Leverage Your Charity Story to Grow Your Race
    • Ryan Cavander & Rachel Sanchez, Conqur Endurance Group
  • Registration Pricing Strategies: Stop Leaving Money on the Table
    • Patrice Matamoros & Dee Stathis, P3R
  • Know Your Own Data: CRM, Analytics and Advanced Marketing
    • Lennie Kwan, Race Roster
  • Communication: The Key to Empowering Runners for an Amazing Race Experience
    • Winnie Lok, Siobhan Sheridan & Angie Sit, New York Road Runners

12pm - Networking Lunch

1:30-2:30 pm - Idea Labs

  • How to Conduct a Sponsor Summit
    • Craig Sweeney, Louisiana Marathon
  • Technology: Where It's Going and Why You Need to Care
    • Jeff Matlow, imATHLETE
  • Should I Stay or Should I Go? Sustainable and Scalable Methods in Volunteer Recruitment and Retention
    • Mary Miller, BAA & Erika Amaya, NYRR
  • Attracting the Conscious Consumer Through Values Aligned Partnerships: Strategies for Connecting to Their Why and Earning their Participation
    • Kevin Rutherford, NUUN
  • Incident Command: During A Crisis, How Much Control Do You Really Have?
    • Chris Joffee, Joffe Emergency Services

3-4 pm  - “The Opportunities and Challenges of Delivering Mass Participation Events in Asia”  - General Session

  • A discussion on international road running

5-6 pm - Closing Reception

 

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