Running USA, Race Roster Launch New Event Education Series for Race Directors

Scott Bush, Running USA
Running USA
July 6, 2017

Accelerator Series aims to build solutions focused on marketing and sponsorship

 

Running USA Accelerator Series presented by Race Roster

WICHITA, Kan. - Running USA, the national trade organization of the sport of running, is excited to announce a new educational initiative, the Running USA Accelerator Series presented by Race Roster.
 
With a specific focus on marketing and sponsorship, these interactive events will bring together leaders in the industry to discuss best practices and work with race directors to develop and grow their businesses.
 
A total of six events will take place in 2017, with events in the following cities:
  • Boston, MA
  • Stamford, CT
  • Charlotte, NC
  • Atlanta, GA
  • Palo Alto, CA
  • Sacramento, CA
Each half-day of programming will offer a variety of specialized sessions, followed by a networking happy hour, with registration set at $55 for each attendee.
 
Interested individuals can sign up to receive more information as it becomes available.
 
"For the past year, we've listened to race directors from around the country on their pain points and what areas they feel they need the most help in," said Christine Bowen, Running USA Vice President of Programming and Operations. "Working with our friends at Race Roster, we feel we've come up with a great solution to help the industry push forward."
 
With feedback from attendees at the 2017 Running USA Industry Conference, as well as survey participants in the 2016 Race Director Survey, sponsorship and marketing have been consistent areas of concern, with race directors seeking learning opportunities in those respective areas.
 
"We're excited to be hitting the road with Running USA," said Race Roster CEO Alex Vander Hoeven. "There is so much happening in our industry right now and we are looking forward to sharing our perspective on trends for engaging runners and boosting event revenue. We hope that attendees will walk away with solutions for their event and we're sure we can all learn a lot by working together."
 
For more information, please visit: http://www.runningusa.org/accelerator-series.

 

 

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit RunningUSA.org.

 

About Race Roster

Race Roster is a marketplace that helps runners register for running events and works with North America’s leading endurance events. As a trusted technology partner, Race Roster’s extensive industry knowledge and data insights help solve event challenges to achieve goals. We pride ourselves on supporting event organizers and their participants from start to finish. For more information, visit RaceRoster.co

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