Running USA 2005 Conference Schedule

Conference Schedule (subject to change)
Monday, February 5th Conference Moderator - *Mike Reilly*
TIME	TOPICS
1:00 pm - 5:00 pm	Running USA Board Meeting
2:00 pm - 7:00 pm	Registration

6:00 pm - 8:00 pm	Welcome Reception

Tuesday, February 6th Conference Moderator - *Mike Reilly* *\| Race Production Breakout Sessions* Coordinated by: Dave McGillivray
6:00 am - 7:00 am	Gatorade Morning Run: Short - Mike Reilly (30 to 45 min), Long - Bart Yasso (Trails & Beach)
7:00 am - 7:50 am	Continental Breakfast

7:50 am - 8:00 am - 9:00 am	Welcome/Introduction - Mike Reilly Session 1: What Has My Brand Done For Me Lately? Keynote: Gregg Bagni, CEO, Alien Truth Communications Current ideas for enhancing brand impact.

9:00 am - 10:30 am	Race Production Breakout Sessions - Focus 1: New & Relatively New Race Directors *Tracey Russell, Sean Ryan, Virginia Brophy Achman, Sharon Tillotson* Operations – getting started- Scope, objectives, budget, course design, permitting, fees, medical coverage - Tips and tricks
9:00 am - 10:30 am	Race Production Breakout Sessions - Focus 2: Cutting Edge Race Technology *Dave Camire, Alan Jones, Jon Belmonte, Sejal Pietrzak, Creigh Kelley, Rob Anderson, John Elliot* Web sites, Web Casts, GPS, iPods; Online Registration; Communications

10:40 am- 11:00 am	Break

11:00 am - Noon	Session 2: "Scanning" the Runners (our Customers) for Deeper Understanding and Enhanced Satisfaction Keynote: John Winsor* CEO, Radar Communications* 'Runner Intelligence' - techniques for deeper understanding of runner needs, preferences and satisfaction that lead to increased and repeat participation.
Noon - 1:30 pm	Women's Trailblazer Award Luncheon Anne Audain, Olympian, Record Breaker, Race Founder, Author

2:00 pm -- 2:55 pm	Session 3: Strategic Sponsorship Keynote: Steve Baskin* , Head Strategic Sponsorship, ING* Strategies for large and small companies to evaluate opportunity and for large and small events to attract sponsors.

3:00 pm - 4:30 pm	Race Production Breakout Sessions - Focus 3: Race Director -Give & Take *Dave McGillivray, Ron Kramer* and *Josh Nemzer* Total group participation - Brainstorm 30 critical questions in 90 minutes
3:00 pm - 4:30 pm	Race Production Breakout Sessions - Focus 4: Getting Good Race Results *Mike Burns, Mike Ducy, Alan Jones, Aaron Clarke, Fred Somer* Timing and Scoring - Chip technology today and in the future - Dealing with the expense
3:00 pm - 4:30 pm	Innovative Strategies for Sports Business Profesionals Prof. *Michael Mondello, Florida State University***

4:30 pm - 5:30 pm	Running USA Annual General Meeting

6:00 pm - 7:00 pm	Reception
7:00 pm - 9:30 pm	Hall of Champions Awards Dinner and Live Auction
Wednesday, February 7th Conference Moderator - Mike Reilly - Race Production Breakout Sessions Coordinated by: Dave McGillivray
TIME	TOPICS

6:15 am - 7:00 am	Gatorade Morning Run: Short - Mike Reilly (30 to 45 min), Long - Bart Yasso (Trails & Beach)

7:30 am - 8:00 am	Continental Breakfast

7:50 am - 8:00 am - 9:00 am	Introduction - Mike Reilly Session 4: The Changing 'Dynamics' of Running as Sport, Activity and Business Keynote: Mary Wittenberg* - CEO New York road Runners, Race Director ING New York City Marathon.* From grassroots kids PE to Olympic dreams, from fun-runs to majors, Running is a multi-faceted organism-with demanding challenges, and exciting opportunities.

9:00 am - 10:30 am	Marketing to Women: Tapping Into Trillion Dollar Spending Sharon Barbano, Vice President PR/Events Sauconyand Hind Brands
9:00 am - 10:30 am	Race Production Breakout Sessions - Focus 5: Walks & Walkers -Blessings or Not *Tracy Sundlun, Kristan Carroll, Sean Ryan* Good “business” events – strong and stable; Fundraising potential; Long term forecasts; Stand alone events; Do walkers eventually become runners?
9:00 am - 10:30 am	Race Production Breakout Sessions - Focus 6: Rules, Cheating & Guidelines for Road Races *Bill Roe, Allan Steinfeld, Ryan Lamppa* and *Basil Honikman*

10:40 am - 11:00 am	Break
11:00 am - Noon	Session 5: New Technology - New Opportunity Keynote: Tom Cove* - CEO, Sporting goods Manufacturers Association* Using new advances including smart wearable, and mobile devices to reach runners, build brands, improve equipment & apparel, operate events and streamline business.

Noon - 1:30 pm	Lunch

2:00 pm - 3:00 pm	Session 6: Youth Running and Fitness Programs: The Ultimate Investment: Wally Kastner, Big Sur/Just Run; Cliff Sperber, NYRRF; Nancy Lieberman, St. Louis; Cliff Bosley, Bolder Boulder; Faith Hecht, Richmond Youth Keynote: Dr. Charles Kuntzleman, Fitness Finders and Yout Fitness Expert

3:00 pm - 4:30 pm	Session 7: Imagining the Future Jim Weber, CEO Brooks Sports How do we grow the sport- can we get to 20 milion? What needs change and what must we keep? What are the challenges? Who is the competition?

3:00 pm - 4:30 pm	Race Production Breakout Sessions - Focus 8: Race Director -Give & Take , Part II *Dave McGillivray, Ron Kramer* and *Josh Nemzer* Total group participation - Brainstorm 30 critical questions in 90 minutes

3:00 pm - 4:30 pm	Youth Programs- Session 1 Panel Age Appropriateness; Budgets & Planning; Finding Resources; Funding; Recruiting, Training & Rewarding Volunteers Charles Kuntzleman, Len Goldman, Tracey Russell, Nancy Lieberman, Mike Collins, Susan Love, Mike Dove, Cliff Sperber, Kathy Kinane

4:30 pm - 5:30 pm	Session 7: Building a Special Business - Raising the Bar - from Gary's Mom's kitchen to now Keynote: Gary Erickson* - Founder, Owner & CEO, Clif Bar* "In 1990, I lived in a garage with my dog, skis climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn't take another bite. I thought, "I could make a better bar than this!" That’s the moment I now call “the epiphany.” Gary Erickson - from the Cliff Bar website

5:30 pm - 6:30 pm	Social Hour

6:30 pm - 9:30 pm	Dinner: Lighter Side of Running, Youth Programs Awards

Thursday, February 8th Conference Moderator - Mike Reilly \| Youth Program Seminars Coordinated by: Wally Kastner & Linda Honikman
TIME	YOUTH PROGRAMS WORKSHOPS -TOPICS

9:00 am - 9:45 am	Beyond Running Miles *John Wordin* and Just Run Team Fun & effective activities that enhance programs
9:45 am - 10:30 am	Organizing Kids Runs Rick Nealis and Mark Knutson Checklist for new kid’s run coordinators, special considerations: when is it too big?, safety and insurance issues

10:30 am- 10:40 am	Break

10:40 am- 11:35 am	Effective Nutrition Components: Holly Fedorcik, Urban Fuel *Mike Pippi, Healthy Eating Lifestyle Principles***
11:40 am- 12:30 pm	Website Resources: Dan Kesterson, Youth Runner; *John Wordin* , Just Run; Cliff Sperber, NYRRF
12:30 pm 2:00 pm	Lunch
2:00 pm - 3:00 pm	Final Panel: Cost Effective Incentives, Marketing & Publicity, Program Evaluation *Marti Austin, Kathy Kinane, John Wordin, Faith Hecht, Susan Love, Mike Dove*

3:15 pm - 4:30 pm	Youth Running & Fitness Committee (optional) Goals 2007-08, summer workshops?, program standards, alliances with other programs, advocacy, fundraising opportunities, etc.