2008 Conference Information

2008 Conference Schedule (subject to change)
Conference Theme 20 in 10 - Grow event participation to 20 million in 10 years
Sunday, February 10th Conference Moderator - *Mike Reilly*
TIME	TOPICS
2:00 p m - 5:00 pm	Registration
2:00 pm - 4:00 pm	Timing System Demonstrations: (Tennis Courts) 2:00 pm ChampionChip; 2:30 pm Winning Time; 3:00 pm J-Chip; 3:30 pm Dag System
1:00 pm - 2:30 pm	Seminar 1: Training & Best Practices for Youth, Ages 6-12 - Mike Dove and Susan Love, Just Run program in northern California; Thom Hunt (world record in 880yds at age 7, high school indoor mile record until broken by Alan Webb), Paul Greer (former elementary school teacher, masters degree in PE and 23 years of coaching all age groups and abilities.
2:30 pm - 4:00 pm	Seminar 2: Training & Best Practices for Youth, Ages 13-18- Cathy Braund, director of M3 training for at-risk Chicago high school students;, Dr. Jennifer Sluder (effects of Students Run LA training on females), Len Goldman (former director of Students Run Oakland and middle school cross country coach), Paul Greer (competitive high school runner; sub- 4 min. miler, San Diego State 1500m record holder ); Thom Hunt (high school and college coach, 2006 and 2007 Pacific Coast Conference Cross Country Coach of the Year)
4:00 pm - 5:00 pm	Seminar 3: Hydration and Heat Beating Precautions - Dr. Bob Sallis, President, American College of Sports Medicine, Co-Director of the Sports Medicine Fellowship at Kaiser Permanente Medical Center, Fontana, CA. Associate Clinical Professor of Family Medicine at the UCR/UCLA Biomedical Sciences Program.
1:00 pm - 4:00 pm	Running USA Board Meeting
2:00 pm - 6:00 pm	Sponsor Showcase
5:00 pm - 6:00 pm	Running USA Annual Business Meeting
6:30 pm - 9:00 pm	The realbuzz.com - Welcome Reception

Monday, February 11th Conference Moderator - *Mike Reilly* *\| Race Production Breakout Sessions* Coordinated by: Dave McGillivray
6:30 am - 7:30 am	Gatorade/AirDrives Morning Run with Bart Yasso
7:30 am - 8:30 am	Continental Breakfast
7:30 am - 8:30 am	Sponsor Showcase

8:30 am - 8:45 am - 9:15 am	Welcome/Introduction - Mike Reilly Session 1: What is 20 -10 and how do we get there. Keynote: Basil Honikman, CEO, Running USA Blasting forward to get the sport where it should be'.
9:15 am - 10:45 am	Session 2: Industry Leadership Panel "3 CEOs -1 " Building the Industry Keynote: Leslie Lane* VP GM Global Running Nike; Jim Weber CEO, Brooks Sports Inc, Mike Gotfredson, CEO Road Runner Sports*Industry leaders draw on their professional experiences and sucesses to formulate strategy for increasing event participation and building Running.

10:45 am - 2:00 pm	Sponsor Showcase
10:45 am- 11:00 am	Break

11:00 am - 12:30 pm	Race Production Breakout Sessions - Focus 1: Building Participation by Involving Your Community *Betsy Armstrong,* Ex Dir Chicago Area Runners Assn*; David Hannah,* Founder Chevron Houston Marathon; Jon Belmonte, COO the Active Network The single most important aspect of any event is the level of local community support. The more you engage the community, the more you communicate with the community and the more you give back to the community, the more the community will come out to support your event. This breakout session will focus on strategic, innovative and effective ways to both increase your field size and create local buzz by involving your local community.
11:00 am - 12:30 pm	Race Production Breakout Sessions - Focus 2: RD 101 "So You Plan to Produce a Race" *Wally Kastner,* RD Big Sur Int Marathon; *Sean Ryan,* RD Cellcom Green Bay Marathon*; Jim Gilmer* Chair USATF RRTC Operations – getting started- Scope, objectives, budget, course design, permitting, fees, medical coverage - Tips and tricks.
11:00 am - 12:30 pm	Foundations for the Future - Focus 1: Medical & Health Aspects of Youth Running *Dr. Bill Roberts,* Past President American College of Sports Medicine & Dr. Jennifer Sluder, Pediatrician & Childrens' Race Director
11:00 am - 12:30 pm	Business Challanges - Focus 2: Its not Just About Running Anymore - *Denise Lee Yohn* Companies must challenge conventional thinking about what business they are actually in.

12:30 pm - 2:00 pm	*MarathonFoto* Luncheon featuring the HerSports Women's Trailblazer Award TBD,

2:00 pm -- 3:00 pm	Session 3: Broadband and other Experiential Methods for Building Running Keynote: Tom Fox* , Principal Wasserman Media Group* Strategies and channels for the direct presentation of events to the running and mainstream public and to promote the sport and market its products.

3:00 pm - 5:00 pm	Sponsor Showcase
3:00 pm - 4:30 pm	Brainstorm 1: Race Director -Give & Take *Bart Yasso,* CRO Runner's World*; Allan Steinfeld,* President Running USA; Mary Wittenberg, CEO NYRR. Total participation discussion session.
3:00 pm - 4:30 pm	Race Production Breakout Sessions - Focus 3: Dealing with Medical Emergencies in an Event *Dr. Bill RobertsTwin Cities Marathon Medical Director. David Hannah*, Attorney How to avoid medical emergencies and what to do if they occur. This session focuses mainly on preparation both to prevent emergencies from occurring but also discussing hypothetical situations where your being called upon to react to an inevitable crisis whether dealing with weather conditions or other unforeseen emergencies, especially after the gun fires.
3:00 pm - 4:30 pm	Foundations for the Future - Focus 2: Youth Events & Fitness Programs: Best Practices & Success Stories *Mark Knutson,* RD Fargo Marathon; *Cliff Sperber,* ExDir NYRR Foundation; *Mike Dove, Susan Love,* Just Run; Sharon Barbano, Saucony; Melanie Strong, Nike. "If the kids have fun and want to run - you get the whole family" - Leading programs compare strengths and challenges.
3:00 pm - 4:30 pm	Business Challanges - Focus 2: Hiring and Keeping the Right Staff and Getting the most from Interns *Josie Donnelly, Scott Evans,* The Active Network The right people and the right system.

4:45 pm - 5:30 pm	Run with Team Running USA Athletes & Bart Yasso

6:30 pm - 7:30 pm	Reception
7:30 pm -	ING Hall of Champions Awards Dinner and Auction

Tuesday, February 12th Conference Moderator - *Mike Reilly* *\| Race Production Breakout Sessions* Coordinated by: Dave McGillivray
TIME	TOPICS

6:15 am - 7:15 am	Gatorade/AirDrives Morning Run with Bart Yasso

7:00 am - 7:55 am	Sponsor Showcase Open
7:30 am - 7:55 am	Continental Breakfast

8:00 am - 8:00 am - 9:00 am	Introduction - Mike Reilly Session 4: The Genius IS Seeing it in the Seed Keynote: Dave McGillivray* - President DMSE Inc.* "Event conceptualization and visualization is the genius in creating something from nothing and making it grow into something special."
9:00 am - 10:15 am	Session 5: Industry Leadership Panel -2 " Keynote: Andy Hersam* VP/Publising Director, Runner's World media group. ; Tom Raynor Chairman Fleet Feet Inc.;* Richie Woodworth, President Saucony Industry leaders draw on their professional experiences and sucesses to formulate strategy for increasing event participation and building Running.

10:15 am- 10:30 am	Break

10:30 am - Noon	Sponsor Showcase Open
10:30 am - 12:00 pm	Brainstorm 2: Race Director - Give & Take Bart Yasso, Runner's World; Wendy Johnson, Motion Sports Management; Virginia Brophy Achman, RD Twin Cities Marathon
10:30 am - 12:00 pm	Business Challanges - Focus 3: Life Coaching Robyn Benincasa
10:30 am - 12:00 pm	Race Production Breakout Sessions - Focus 5: New Technologies - Live Website Video, GPS and other Opportunities *David Camire,* Cool Running; *Keven Callahan,* MapMyFitness Everyday Internet technology expands offering new effective opportunities to increase runner support and event participation.
10:30 am - 12:00 pm	Business Challenges - Focus 2: Adding Value to Sponsorship Packages *Jim Andrews,* Senior Vice President IEG

12:00 noon - 1:30 pm	MapMyRun - Leadership Lunch / Featured Address: Craig Masback, CEO USA Track & Field

1:45 pm - 2:30 pm	Session 6: The TV Challenge - Structuring Events to Capture and Retain an Audience Keynote: Peter Englehart, Falconhead Capital, Formerly with ABC TV (Wide World of Sports), ESPN & Outdoor Life Network An historical perspective on the sport's development from the 1960's to the present. Overview of the fundamental strengths and weaknesses in the court of public opinion. The underpinnings of the sport's positioning in the electronic media will be examined. Learning from lessons of the past, running's growth in the future will depend on its ability to adapt to new technologies. Rather than become a reactive participant in the wide arena of sports, the advantages of being a proactive leader will be discussed.
2:30 pm - 3:30 pm	Session 7: Learning from the Health Club Success Keynote: Julie Main, President West Coast Clubs, Former President of IHRSA The potential and mutual benefits of interfacing with the Health Club Industry.

3:30 pm - 4:45 pm	Business Challenges - Focus 2: Return on Investment *Jim Andrews,* Senior Vice President IEG
3:30 pm - 4:45 pm	Race Production Breakout Sessions - Focus 4: Runner Recruitment *Iris Simpson Bush,* Flying Pig Marathon Typically, what is the first question you are always asked leading up to and after your race? Bet you it is, “so, how many ran (are running) your race?” Today, it is all about the numbers…that is what most use as a barometer of success…and, it helps to pay the bills, too. So, how do these races that attract 10,000, 20,000, 30,000 and some 50,000 plus do it? What is the secret to their runner recruitment?
3:30 pm - 4:45 pm	Race Production Breakout Sessions - Focus 7: Professional Field - Yes or No. Rick Nealis RD Marine Corps Marathon, Richard Finn, Media Director ING NYC Marathon How to capitalize on the cost of a professional field through enhanced media, community and running fan interest.

6:00 pm - 11:00 pm	Special Excursion & Dinner Event to San Diego 's Gas Lamp District. Busses provided by Running USA will leave the Hilton hotel at 6:00 pm for an evening of fun, networking and no-host sampling of the restaurants and entertainment in this historic part of town. Busses will return at 11:00pm.