Industry leaders provide added-value to races by aggregating data
(Chicago, Nov 15, 2017) - RAM Racing and its technology division, EnMotive, announced today a committment to extending and elevating its nationwide relationship with ChronoTrack/Athlinks Services as well as to becoming the latter’s exclusive mutual “Preferred Partner”. EnMotive, the only complete race platform offering registration, timing, photography, marketing and production in one turn-key solution, is the largest user of ChronoTrack technology in the nation.
The agreement comes at a time of exponential growth for both companies. During the next several years, EnMotive will continue to rapidly expand their events and timing business through their seven regional offices across the United States. The company provides timing to over one million runners at events ranging from neighborhood fun runs to prestigious races as large as 50,000 participants.
The preferred partnership includes seamless data integration between Athlinks’ and EnMotive’s technology platforms which will enable EnMotive to share aggregated data that will provide the following outcomes for customers:
- Optimal efficiency for timers so that they can focus on other event details
- Instant Results, EnPhoto’s instant runner photos and live tracking of participants to enhance client engagement
- The most complete bundled services in the industry to serve race production companies and race directors to best serve their audience
As part of the agreement, EnMotive will take a visible and active role at the annual ChronoTrack Conference by displaying and educating timers and race producers on the industry’s best practices and ever-transforming technology. “We picked ChronoTrack as our partner because, like us, they are always evolving their technology and hardware solutions, “noted Steve Ginsburg, EnMotive’s CEO. “That’s a must if you want to stay competitive in endurance sports and offer timers and race directors full circle support in every aspect of an event.”
The extended relationship between the two industry leaders includes integration and enhancement of the Athlinks results platform. “We are thrilled to extend our partnership with the EnMotive team”, said Kimo Seymour, President of Athlinks. “We believe we’re the best because we work with the best, and EnMotive certainly represents that. There are big things ahead for both of our organizations and it’s mutually beneficial for us to move towards them together”.
Athlinks Services has continued to revolutionize endurance event registration and timing services. This year, they introduced the Pro 2 Controller, the first timing controller to use a modular platform that allows timers to easily switch components, add new technology, and update internal hardware. Athlinks Services and Athlinks have also developed a unique suite of analytic capabilities in which they can both predict and validate projected finish times of athletes registered for a race.
Enmotive is one of the largest timing and race production companies in the United States that cater to all types of endurance events, using its multidimensional platform. Since its conception over 15 years ago, the company has built a reputation that has garnered attention from national races and race directors for their event needs. EnMotive delivers a plethora of services that include race registration, fund raising, volunteer and medical teams, bib assignment and bib pick-up, race timing, marketing, photography, and results all on the HUB, its “one stop” resource page. The optimal efficiency EnMotive offers its event managers allow event directors and manager to significantly reduce their workload so that they can focus on other race details. Visit http://www.EnMotive.com
About RAM Racing:
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive that offer turnkey expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 15-city 15K/5K Race Series, the nation’s premiere race series, as well as a stable of other regional races. RAM Production offers operations, management, equipment, marketing and consulting to independent race owners and directors to help them elevate their events. RAM’s EnMotive serves as a one-stop technology solution offering fully customizable registration, timing, photography and content capabilities.
RAM’s mission is to create and execute race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. An event company for more than sixteen years, the RAM Racing brand has become synonymous with the highest quality, USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM’s top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM’s event cities and local races, please visit www.RAMRacing.org and look for us on Facebook, Twitter and Instagram.
About Athlinks Services:
Athlinks Services is a trusted provider of race solutions for timing partners and race organizers, supporting 25 of the 30 largest races in the U.S. and timing more than 90 million athletes since inception. Its comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check-in, scoring, live results, mobile results, athlete updates, on-site results, athlete photography and video finishes. This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners, provides the most complete race management solution for races in the market. To learn more, visit http://www.athlinks.com.