Nuun is an industry-leading provider of healthy sports hydration which has built a loyal following of athletes and fitness enthusiasts over the past 13 years
San Francisco, CA and Seattle, WA – November 15, 2017 – TSG Consumer Partners (“TSG”), a leading private equity firm focused exclusively on the branded consumer sector, and Nuun and Company (“Nuun”), a leading sports hydration provider, today announced that TSG has acquired a minority stake in Nuun. The terms of the transaction were not disclosed.
Founded in Seattle, WA, Nuun is an industry-leading provider of healthy sports hydration which has built a loyal following of athletes and fitness enthusiasts over the past 13 years. Pioneering the separation of electrolyte replacement from carbohydrates, Nuun’s low-sugar electrolyte tablet has revolutionized the sports drink and built the #1 selling sports drink product, Nuun Electrolytes, in bike, run, outdoor specialty and outdoor chain stores. Nuun has continued to cultivate its product portfolio, recently expanding into clean-ingredient products for everyday hydration and endurance hydration.
Kevin Rutherford, CEO of Nuun, said, “We are thrilled to work with a high-caliber partner like TSG, which shares our vision and can leverage its deep experience in health and wellness to support our next stage of growth. The Nuun team is excited to build on our success as a brand delivering hydration that inspires people to move more, and further enhance the lives of millions of consumers who increasingly seek healthy fitness solutions. With TSG’s support, we will be even better equipped to expand our mission and message across the globe.”
Michael Layman, Managing Director at TSG, added, “We are very excited to partner with the Nuun management team and proud to support a company whose powerful mission and culture were recognized by Outside Magazine, which named Nuun to its 2017 ‘100 best places to work’ list. We have been impressed by Nuun’s momentum since its inception and its commitment to clean-ingredient, low-sugar products. We look forward to helping the Company educate the public on healthy hydration and wellness, grow into additional customer segments and expand its innovative electrolyte, vitamin and performance offerings beyond Nuun’s competitive athlete core customer.”
Imperial Capital, LLC served as financial advisor to Nuun.
About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading investment firm with approximately $5 billion of assets under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, vitaminwater, thinkThin, popchips, Muscle Milk, Yard House, Stumptown, Pabst, Planet Fitness, REVOLVE, Backcountry, Smashbox Cosmetics, Pureology, Sexy Hair, e.l.f. Cosmetics and IT Cosmetics. For more information, please visit www.tsgconsumer.com.
About Nuun & Company
Nuun, based in Seattle, WA, makes a healthier sports drink that comes in tablet form so it is convenient to carry and add to water, and is better for the environment than ready to drink options. Nuun uses clean ingredients and works with leading sports nutritionists to deliver delicious, healthy hydration for exercise and for daily health. Founded in 2004, Nuun was the first to separate electrolyte replacement from carbohydrates, recognizing that for most workouts under 90 minutes, additional sugar or carbohydrate isn’t needed. Today, Nuun Electrolytes remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. Nuun’s mission is hydration that inspires more movement, and Nuun’s culture and mission have been recognized by Outside Magazine, who named Nuun as #46 in its 2017 ‘Best Places to Work’ list. To learn more, visit www.nuunlife.com or follow them on social media.