Regional Marketing Manager, Motiv Sports

February 8, 2018

Location:  Per Regional Market (Northern California, Southern California)

Type:  Full-time position

 

Focus

Champion regional event brands and associated participant experience and drive event participant registration growth in regional market events.

 

Overview

The Regional Marketing Manager is ultimately accountable for event registration growth across all events in their respective region.   They are expected be a champion for the Participant Event Experience and the brand to all prospective participants to help achieve growth goals.  This is a revenue generating position.

 

Responsibilities Include:

Locally focused to drive registrations for 1-4 events in their region
Owns the regional event-level brand and experience development
Implements Crowd Sourcing Strategy
Implements Partner Amplification Strategy
Executes Milestone Strategy
Explores weekly opportunities to engage local audiences with our events
Defines creative requirements
Selects and approves promotional creative elements
Creates promotional copy
Maintains brand standards in all communication with participants
Updates website copy and images
Executes social media strategy
Manages local media buys within approved budget
Attends local outreach activities
Explores local partner relationships that can drive registrations
Liaison with all local running and triathlon clubs and running groups
Liaison with all local running stores and training programs / groups
Develops programs to connect local running scene with our event as “the landmark” local running event in the community
Substantial Interest in endurance sports lifestyle
(*** NOT responsible for customer support response *** - that is Event Managers responsibility)

 

Organization

Reports to Marketing

 

Knowledge and Skills

Solution-oriented leadership
Outstanding communication skills
Project Management skills.
Spreadsheet platforms (MS Excel, Numbers)
Web-based platform competency (Google docs, Dropbox, etc)
Substantial Interest in and experience with the endurance sports lifestyle
Experience w/ Wordpress CMS a plus

 

Education and Experience

Bachelors degree
5+ years of event marketing experience
Experience driving awareness for participatory events.
Proficiency in major social media platforms including Facebook Business Manager

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To Apply: Please email cover letter and résumé to GTerriff@motivsports.com

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About Motiv Sports

Motiv Sports is an active lifestyle and entertainment company focused on delivering authentic and immersive live and digital experiences. Founded in 2015, Motiv Sports is headquartered in Denver, CO, with offices across the country and Canada. With decades of experience in the sports and entertainment events industry, the company is continually refining what works while exploring unique partnerships and opportunities to further enhance the consumer experience. The Motiv Sports platform currently consists of 41 triathlon and running events and digital properties with plans to expand into several vertical industries in the outdoor lifestyle space. A belief in better is the root of all motivation. That's what Motiv Sports is all about. Learn more at www.motivrunning.com.

 

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