2012 race generated $52.2 million in total economic impact for the city of Miami and Miami-Dade County, 2013 race expected to bring in larger residual benefit
MIAMI - The 10th anniversary ING Miami Marathon and Half Marathon®, South Florida's largest marathon, generated $52.2 million in total economic impact for the city of Miami and Miami-Dade County in 2012 according to a study just released by the Sport Industry Research Center (SIRC). The 3-day weekend event, held during the last weekend in January, features races including a 5K, half marathon, and marathon; the event also boasts one of the largest health and fitness expos in the region drawing over 40,000 visitors and participants to the Miami Beach Convention Center for the two days leading up to the race.
The economic impact generated by the ING Miami Marathon® represented a 26.3% increase from 2011's event. The increase can be attributed to the increase in individual spending by international visitors and an increase in the number of non-local participants.
"The event has become one of Miami's top tourism events for Latin American and Caribbean tourists as we continue to work closely with our corporate partners to attract the International traveler in order to further cement the ING Miami Marathon's reputation as the leading running event of the Americas," said Frankie Ruiz, US Road Sports Chief Running Officer.
As South Florida's premier running event and one of the top events in the Southeast, the ING Miami Marathon and Half Marathon® draws over 25,000 participants from all parts of the world. Nearly 68% of runners were non-local participants, approximately 15% of whom were international visitors. Accompanying the participants, both domestic and international, were nearly 11,000 supportive spectators. These visitors to Miami booked an estimated total of 22,744 room nights, making this one of Miami-Dade County's top economic impacting annual events. Data indicated that 65% of all participants are likely to return to Miami for vacation in the next 12 months.
Overall, participants reported being very satisfied with their sport and travel experience in Miami, with the event itself receiving high praise for its organization and execution. Another successful event and an increase in subsequent economic benefits to the local community are anticipated again this year; the race is scheduled for January 27, 2013 and total race participants are expected to increase by five percent
The 11th event takes place the weekend of January 25-27, 2012 in Miami and Miami Beach, expected to draw over 27,000 runners from 50 states and over 105 countries. The 26.2 and 13.1 mile events include campaigns to draw thousands of "First Time" runners, charity fundraising groups, local students, and everyday runners creating a positive impact on South Florida's community. The 2012 event generated an estimated $52.2 million economic impact and over $2 million for charity. Registration is open for the event at www.ingmiamimarathon.com.