Outside Interactive Partners With MyStryde, Boston’s First Treadmill Running Studio to Bring the New Balance Falmouth Road Race® Indoors

Outside Interactive
June 26, 2016

Runners Will Be Able to Train on and Officially Participate in the Virtual New Balance Falmouth Road Race in a Whole New Remote Participant Category Which “Counts”

 

Outside InteractiveBOSTON, MA June 27th, 2016 – Outside Interactive, a Hopkinton, MA based developer of forward motion video technology for indoor exercising, today announced it is partnering with MyStryde,  Boston’s first treadmill running studio to create a virtual race-day experience of the New Balance Falmouth Road Race, enabling runners to officially participate in the race in a whole new remote participant category that counts, using interactive digital video of the actual course, all at their own pace on MyStryde’s treadmills and with an iPad® or Android® tablet.

 

“This is the first partnership we will be announcing with studios and health clubs for a pilot program to bring famous races into a club setting,” stated Gary McNamee, founder of Outside Interactive.  “Partnering with MyStryde and the New Balance Falmouth Road Race will allow runners to be able to experience the race virtually in a group setting with many perks and offerings tied to the live event. For the week leading up to and including race day, runners will have opportunities to run the virtual race with complimentary access to MyStryde’s Running Studio for their participation. “

 

“The New Balance Falmouth Road race is an institution in the New England running community. We are thrilled at the opportunity for runners be a part of this event for training and remote participation,” stated Rebecca Skudder, MyStryde’s Founder. “Through our partnership with Outside Interactive and the New Balance Falmouth Road Race, runners will be able to participate in the virtual event with complimentary access to our treadmills for their effort, have their results officially recorded on the race website, receive their official Falmouth race “SWAG” at our studio, and be part of a raffle for one of 25 guaranteed spots just for MyStryde participants to run the live race in 2017. You can’t beat that!”   

 

Runners will take part in the 44rd New Balance Falmouth Road Race remotely by utilizing Outside Interactive’s Virtual Runner app and custom HD course video download, which they access and view on the MyStryde treadmill via an iPad (iOS) or tablet (Android). Remote participants will be able to actually experience and see the course at their exact pace, as it was filmed from a runner’s point of view, including all the electricity and excitement of race day.

 

What’s included and how it works

Entrants will register in the same fashion as the live event, but use the “Remote Participant” option. A $40 registration fee provides remote participants with the following:

  • Downloadable Virtual Runner app for iPad® or Android® tablet. (Virtual Runner does not yet support smartphones)
  • Downloadable version of the New Balance Falmouth Road Race interactive race course video. (Falmouth Course Preview)
  • Downloadable custom bib which can be printed and used on race day for uploading selfies to the race app and social sites.
  • Onetime activation code that will track your time for your participation in the race.
  • Downloadable Official Finisher’s Certificate upon completion, transmission and receipt of your results by the race.
  • Official recording of your results on the race website in a new “Remote Participant” category.
  • Runners participating at the MyStryde Studio will be given a New Balance Falmouth Road Race re-usable gift bag, official coffee mug, official race magazine and official New Balance Falmouth Road Race keychain. Runners who wish to take part in this opportunity can visit the MyStryde website to register  HERE   

 

The Virtual Runner app allows the user to adjust the video speed to the exact pace of their effort on any treadmill. Then, on race day, or the week leading up to the live event if more time is needed, the user can activate the special code to have their run recorded and included in official race results. Upon completion of the race, the user will be prompted to send their results to the race website, an automated process through the app (a WiFi connection will be needed for this transmission).

 

“We view this as a win-win for the New Balance Falmouth Road Race and running enthusiasts all over the region and the world,” said Scott Ghelfi, race president. “Our race is extremely popular and we know there are many people who want to run but can’t. Giving them the opportunity to officially be a part of the race and run the course, in a virtual way, from anywhere – something that’s never been done before – is exciting to us.”

 

Outside Interactive shot the Falmouth Road Race virtual-course video in HD, using its state-of-the-art cameras, filming and editing techniques. The scenic, seven-mile seaside course was shot from the runner’s point of view and includes all landmarks and distance markers in addition to the sights and sounds of the actual race day experience on idyllic Cape Cod.

 

The interactive videos enable treadmill runners to enjoy or train on scenic runs from their treadmill when inclement weather, travel or deployment prevents being on the course itself.

 

“Enabling runners to enter a road race from afar is the future. Whether it’s a road race that sells out quickly or wants to expand its field but can’t due to town or safety restrictions, allowing remote entries is a great way to get more people involved, promote sponsors and raise more funds for a charity – without the logistics of expanding the field on site. In addition, partnering with health clubs and studios, this will be a great perk for existing members and an even better recruiting tool for prospective members, McNamee said.”

 

About MyStryde

MyStryde is Boston’s first treadmill running studio, founded by Rebecca Skudder. After training for a half marathon a few years back and lacking the motivation to run alone on the gym treadmill, “Becca” opted to take a cycling class instead. Afterward she questioned her motives. “Why am I taking a cycling class when I’m training for a half marathon?” she thought. “Wouldn’t it be great if they offered group spinning type classes, but for running. And just like that, MyStryde was born. MyStryde allows runners to train and run in a small group setting studio environment in Boston’s North End. For more information on training classes leading up to the Virtual New Balance Falmouth Road Race, or to sign up for a complimentary pass to participate in this year’s race, visit www.MyStryde.com

 

About the New Balance Falmouth Road Race

The New Balance Falmouth Road Race was established in 1973 and has become one of the premier running events of the summer season. Each year the race draws an international field of Olympians, elite and recreational runners out to enjoy the iconic 7-mile seaside course. The nonprofit Falmouth Road Race organization is committed to promoting health and fitness through community programs and philanthropic giving. For more information, visit www.falmouthroadrace.com

 

About Outside Interactive

Outside Interactive is a Hopkinton, MA developer of Virtual Runner, a revolutionary patent-pending forward motion technology solution featuring famous race courses, popular running routes and scenic destinations, all shot in HD from a runner’s point of view. Founded in 2011 by Gary McNamee, a lifelong Boston resident, avid runner and serial entrepreneur, Gary developed Virtual Runner after becoming bored on the treadmill and frustrated with not being able to train properly in New England’s unpredictable and often harsh weather. For more information, visit http://www.outsideinteractive.com/

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