Running USA

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Running USA 2015: The 12th Industry Conference powered by ACTIVE Network will be held in New Orleans, LA at the Hilton Riverside New Orleans. This hotel is located on the bank of the Mississippi River in the heart of NOLA just steps from the French Quarter.

Whether you are an event director, media, vendor, charity partner, shoe company, athlete, coach or No. 1 fan, this is the MUST attend Running Industry Event. 

Preliminary Schedule Highlights (speakers and times subject to change).

Registered Attendee List as of 01/28/15 - (List is updated on a bi-weekly basis)




Sunday, February 8th

Expo and Conference Registration Open - 12:00pm
Industry Innovation Showcase presented by ChronoTrack - 1:00 - 4:00pm
Fourteen leading companies, in 15-minute segments, will present the latest running industry products, gear and technologies. 
Insider Insight Workshop - 1:00-2:30pm (session will repeat every 30 minutes)
  • Introduction to Running USA - hear from veteran attendees how to make the most of your time at the conference. There will be 3 consecutive sessions. This session will be led by Mike Reilly -, Dave McGillivray - DMSE Sports and Christine Bowen - Running USA.
Leslie Jordan Opening Reception - 6:30pm
Registration closes - 8:00pm   (outside the expo doors)
Monday, February 9th
Morning Run with DMSE Sports - 6:30am (Course Map)
Expo & Conference Registration - 3rd Floor Foyer - Opens 7:00am
Supercharge Breakfast, Located in the Expo - 7:00-8:00am
General Sessions - 8:30am
Opening Remarks from Running USA CEO, Rich Harshbarger. Harshbarger will review Running USA's progress in 2014 and provide insight into the State of the Sport.
General Session: 9:00am
Keynote speaker Pat Williams, co-founder and Senior Vice President of the NBA's Orlando Magic. As one of the world's top motivational speakers, Pat has addressed members of Fortune 500 companies, national trade organizations and universities in the United States and abroad. Pat will speak on leadership, teamwork and embracing change in our sport. He has completed 58 marathons over the last 14 years, including the Boston Marathon 13 times.  For more details on Pat, please visit
Break - 10:00-10:30am
Idea Labs - 10:30-11:30am
  • Building Relationships with Specialty Retailers  - Craig Sweeney, The Louisiana Marathon & Jennifer Peters, Varsity Running. Moderated by Jon Hughes, Track Shack
  • Planning for the Future: Our Industry, Your Organization - Matt West - DMSE Sports, Brian Lyons - Go! St. Louis, JT Service - Soul Focus Sports
  • Impact of Millennials on Endurance Sports - Derrick Feldmann, Achieve & Slade Sundar, RacePartner
Registration closes - 11:00am   Expo Entrance 
Women's Trailblazer Award Luncheon sponsored by The ACTIVE Network - 12:00pm
General Session Panel - 1:30-2:30pm
Win-Win-Win: Runners, Races, and Charities - better together - panel moderated by Donna Grogan, VP of Development and Fundraising, Lupus Foundation of America
  • Panelists:
    • Tracy Evans, Leukemia & Lymphoma Society, Team In Training
    • Rachel Sanchez, LA Marathon, Charity Partnerships
    • Becky Lambros, Cherry Blossom Ten Mile Run
Idea Labs 3:00-4:00pm
  • Industry Give & Take - This fast paced, energetic session is for events, manufacturers, technology companies, charities, etc. will be facilitated by Dave McGillivray, President of DMSE Sports
  • Event Social Media Centers: the new customer service center for today's Google generation

Expo Break - 4:00-5:30pm

MarathonFoto Reception - 5:30-6:30pm

Running USA Hall of Champions Dinner - 7:00-9:00pm

  • Dinner & Entertainment
  • Hall of Champions Inductees
  • Allan Steinfeld Development Award Presentation

Tuesday, February 10th

Morning Run with DMSE Sports 6:30am (Course Map)

Supercharge Breakfast, located in Expo Hall - 7:00-8:00am

General Session: Women Leading the Way - 8:30-9:45am

  • Hear from a panel of female industry experts on how women are leading and influencing the sport of running and how your business can benefit. Moderated by Mary Wittenberg, President and CEO of New York Road Runners
    • Panelists:
      • Virginia Brophy-Achman, Medtronic Twin Cities Marathon
      • Heidi Boynton - Executive Director and Co-Founder of Mini Mermaid Running Club
      • Molly O'Keefe - Runner's World, Publisher
      • Sharon Barbano - Saucony, VP of Public Relations
      • Alison Overholt, Editor in Chief, espnW

Expo Break - 9:45-10:30am

Expo Closes - 10:30am

Idea Labs: 10:30 - 11:30am

  • Buying and Selling Your Business in the Endurance Market - Steve Gintowt, Global Event Advisors
  • Diversity and Its Continued Growth - Toni Carey, Co-Founder of Black Girls Run and Tina Klein, Balanced Running
  • Mobile Apps for Participation Sports: Raising the Bar for Fan Engagement - Jason Chicione, CrowdTorch by Cvent

Ashworth Awards Luncheon - 12:15pm

Round Tables - 2:00-4:00pm
Round table discussions are 20 minute rotations focused on a particular topic led by a facilitator from the industry. Facilators will frame the conversations and then turn it over to the table participants to continue the conversation and share ideas.
  • Digital Strategies to Better Engage and Market Your Event - Jake Morse, MapMyFitness, Inc.
  • Community Engagement - Brendan Cournane, RRCA and USATF-certified coach
  • Staffing Your Organization - Matt West, DMSE Sports
  • How are you Attracting Millennials? - Doug Kaplan, Competitor Group
  • Do You Need a runner VIP Program? - Warren Greene, Runner's World
  • Specialty Retailer Engagement - Ryan Green, Varsity Sports
  • How Does Your Event Stand Out? - Mike Coleman, Eventbrite
  • Safety & Security Protocol - Josh Nemzer, Boston Athletic Association

General Session: 4:30 - 5:00pm - Join us as we close our 2015 event looking forward to 2016. Prepare to be inspired!

Mark Twain Patio Closing Reception  5:00 - 6:00pm

Join us on the patio to enjoy wine & beer and make those final connections. ACTIVE Network will be on hand to take sign-ups for the 2016 event at a deep discount.

Save The Date! February 10-12, 2016 (Wed-Fri.)

Running USA 2016: 13th Industry Conference will be held in Los Angeles, Calif. preceeding the

2016 Olympic Marathon Trials. 


Price Increase Schedule:
November 15, 2014 ($699/members and $899/non-members)
January 16, 2015 ($749/members and $949/non-members)
February 9, 2015 ($849/members and $1049/non-members)
Transfers and Cancellation Policies
Event cancellations are allowed through 11/15/2014 and are subject to a $100 cancellation fee. NO REFUNDS or cancellations will be issued after 11/16/14. 
Person to person event transfers are allowed through 1/15/15 and are subject to a $100.00 transfer fee, plus the difference in the current registration fee. NO TRANSFERS will be granted after 1/16/15. We are unable to transfer registrations to the next years conference.


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