Running USA Industry Conference

 

Schedule - Program

 

Wednesday, February 10

7:30 AM - Running USA Membership Meeting Santa Anita C - Lobby Level

12:00 PM - Expo & Registration Opens Pasadena - Lower Level

2:00 - 3:30 PM - Medical Plan Auditing provided by IIRM team - Los Cerritos - Lobby Level

  • Three of the top medical directors in the world, Chris Troyanos (Boston Marathon), Dr. Bill Roberts (Twin Cities Marathon) and Dr. John Cianca (Houston Marathon), will break down medical plans pre-submitted by conference attendees in 15 minute sessions.

3:00 - 4:00 PM - Welcome to Running USA - First-Timers Session - San Bernardino - Lobby Level

  • Led by Mike Reilly, Dave McGillivray and Christine Bowen

5:00 - 6:30 PM - Hall of Champions Cocktail Reception sponsored by MarathonFoto - Pasadena - Lower Level

7:00 - 9:00 PM - Hall of Champions Dinner - California Ballroom - Second Floor

 

Thursday, February 11

6:30 AM - Morning Run presented by DMSE Sports - Figueroa Street

7:15 AM - Grab & Go Breakfast California Ballroom - Second Floor

8:30 AM - General Session - Opening Remarks from Rich Harshbarger, Running USA CEO – California Ballroom - Second Floor

9:00 AM - General Session - Keynote - California Ballroom - Second Floor

  • Devon Harris - Three-Time Olympian, Jamaican Bobsled Team

10:00 - 10:30 AM - Networking Break - Pasadena - Lower Level

10:30 - 11:30 AM - Idea Labs

  • Creating An Advocacy Plan for Your Organization to Drive Greater Awareness and New Revenue – Santa Anita C - Lobby Level 
  • Increase Event Engagement Through Fundraising – Santa Barbara B - Lobby Level
    • Jessica Brannam, VP of Product Events.com
    • Bryan Lively, VP of Sales and Customer Success, Crowdrise 
  • Merchandizing For All Sized Events – Santa Anita B - Lobby Level
  • Road Race Medical Program - Current Challenges and Solutions – San Gabriel B - Lobby Level

11:30 - 12:00 PM - Break

12:00 - 1:00 PM - Youth Program Award Luncheon presented by Ashworth Awards – California Ballroom - Second Floor

1:30 - 2:30 PM - General Session - California Ballroom - Second Floor

  • Olympic Marketing: The Myths, The Magic, The Future - Scott McCune, Founder of McCune

3:00 - 4:00 PM - Idea Labs

  • Race Command Center Exercise – Santa Anita B - Lobby Level
  • Digital Marketing Workshop – Santa Anita C - Lobby Level
    • Peter Abraham - Abraham Content Marketing Studio
  • Raising Capital for your Business – San Gabriel B - Lobby Level
    • Steve Gintowt, consultant
  • The Power of Women’s Running: What’s Next? - Santa Barbara B - Lobby Level

4:30 - 5:30 PM - Expo Break sponsored by Leslie Jordan Pasadena - Lower Level

  • 'Invoking the Senses' snack break with blueberry smoothies, blueberry muffins, blue jelly beans, fresh blueberries and plums, purple grapes, blue corn tortilla chips and blue vitamin water

 

Friday, February 12

6:30 AM - Morning Run presented by DMSE Sports - Figueroa Street

7:15 AM - Grab & Go Breakfast - Outside California Ballroom - Second Floor

8:30 - 9:30 AM - Millennial Running Study Debut - California Ballroom - Second Floor

  • Derrick Feldmann, president of Achieve and lead researcher for the Millennial Impact Project, will debut findings from the Millennial Running Study, a first-of-its kind study of Millennials (born 1980-2000) and their involvement in running events. The goal of this study is to help Running USA members understand the factors behind this generation’s motivations and how their behaviors are influencing running events – and can significantly change the running industry in the future - Read More
  • Panel Discussion - Panelists
    • Amy Thayer, PhD. Director of Research on the Millennial Running Study
    • Scott Anderson, SoulFocus Sports / Giants Race, Research Partner
    • Tom McGlynn, CEO of MoveCoach. Movecoach
    • Alexi Pappas, Elite Runner / Millennial

9:30 - 10:30 AM - Expo Break - Pasadena - Lower Level

  • 'Refresh and Breathe' snack break with apple cinnamon pecan, blueberry crumb and triple berry whole grain muffins with unsalted butter, margarine - fresh orange, filtered apple and cranberry juice along with fresh fruit melon skewers, yogurt martinis, market fruit smoothie shots
  • Last chance to visit the expo for special prize drawings and giveaways

11:00 - 4:00 PM - Race Camps - Lobby Level - Click for Full Schedule of Sessions

  • Race Camp is a morphing of our most popular sessions of Round Tables and Industry Give & Take. We understand the importance of connecting with peers to collaborate. Race Camp will provide an opportunity to attend 1 hour sessions by business segment. Each room will have a facilitator and a moderator to lead an introduction to the topic, but the rest is up to the participants in the room. See next page for exact Race Camp schedule. 

12:00 - 1:00 PM - Women's Trailblazer Luncheon - California Ballroom - Second Floor

4:00 - 4:30 PM - Closing Session - California Ballroom - Second Floor

4:30 - 6:00 PM - Closing Reception - Pool Deck - Fourth Floor

  • Beverages and hors d'oeuvres will be served

 

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