Idea Labs bring together experienced veterans of the running industry to tackle the biggest issues in the sport. Each presentation will dive deep into its respective topic, bringing forth solutions race directors and those in the industry can employ to build their businesses.
Clark will inspire attendees with her talk “Building Your Brand as a Leader,” touching on the importance of harnessing one’s personal brand to strengthen and grow a business, race and running community.
We recently caught up with Running USA member Meg Fingert, owner/founder of Meg Fingert Public Relations. With dynamic ideas about how important marketing is for the endurance sports industry, Meg is a savvy PR pro who may inspire some smart business-related resolutions.
With 2016 coming to a close, we caught up with HOKA ONE ONE Northern Arizona Elite's head coach Ben Rosario, catching up on the success of his squad during from this past season after receiving the 2016 Allan Steinfeld Development Award.