Spotlight on the Sport: Running USA member features


Running USA regularly features a unique running industry company, organization, event or personality on its website, social media, and e-newsletter. All Spotlight on the Sport participants are part of the Running USA industry network. Learn how to join.


Already a Running USA member and interested in having your story told? Contact Leah Etling at

MarathonFoto’s Immediacy Project


December 6, 2016

To capture race day memories as close to the moment as possible, industry leader MarathonFoto has doubled down on new technology that is changing and improving endurance photography. 





Date: November 22, 2016

The BolderBOULDER, Colorado’s globally famous Memorial Day 10K, has become one of America’s classic road races. Runners revere it for a host of reasons.



Kim Bilancio, Greenlayer


December 15, 2016

Catching up with Greenlayer's Kim Bilancio, we learn how she got involved in the industry, what makes Greenlayer stand out amongst the competition and  much more.



Lisa Maloney, Headsweats


November 14, 2016

What do you do to make your race stand out amongst the competition? What if you took a different approach to the swag you offer your runners?


OneAmerica 500 Festival Mini-Marathon

October 17, 2016

Only one race, the OneAmerica 500 Festival Mini-Marathon (Indy Mini), gives runners the chance to take a lap around the track at historic Indianapolis Motor Speedway.



Brandon Laan, Race Roster

Date: October 12, 2016
Diving in-depth with co-founder Brandon Laan on where the industry currently stands and where it's headed from a technology standpoint


Spotlight on the Sport: Brandon Laan of Race Roster


Kelly Gerard, Kukimbe

Date: October 12, 2016


Recently launched by co-founders Kelly Gerard and Michael DeJadon, the app is "the first comprehensive mobile app that puts races at your fingertips."


    Spotlight on the Sport: Kelly Gerard of Kukimbe


RAM Racing

October 10, 2016


RAM Racing CEO Steve Ginsburg, the founder of the Hot Chocolate 15K/5K race series, is a thoughtful businessman with a background in global manufacturing and investment banking.


Mohammed Iqbal, SweatWorks

Date: October 6, 2016
Mohammed Iqbal sees the endurance industry as lagging far behind in today’s app-driven consumer economy. His digital solutions agency aims to help companies catch up.


AMI Graphics

Date: September 6, 2016

AMI Graphics is a signage vendor that is constantly pushing the boundaries to create innovative signage


Chris Troyanos, IIRM


Date: August 10, 2016
The International Institute for Race Medicine (IIRM) is working with organizers to create the most practical and effective practices possible.



Nathan Nicholas, Nicholas Hill Group

Date: July 12, 2016

Nathan Nicholas of the Nicholas Hill Group shares insights on his company's Event Cancellation Refund Insurance program



High Five Events


Date: July 6, 2016
2017 will be High Five’s first year producing the Austin Marathon and 3M Half through the full race ramp-up cycle, and promotions and activation are already underway



Date: June 20, 2016
RunGo is an app that started small, is growing steadily, and could be the tool you need to get out of your running rut.




Date: June 14, 2016
When the running is done, Heatsheets® is often the first vendor a finisher sees. As they pass through the chute and feel the relief of completing their race, recovery begins with maintaining core body temperature.




Date: May 24, 2016
Mobile medical management system aims to enhance participant safety and response at live events with large crowds


BMW Dallas Marathon

Date: May 12, 2016
The event’s Board of Directors and staff constantly look to innovate with new community collaborations, and they have introduced year-round events, including the RunDallas Race Series


GOAL Foundation/Ogden Marathon

Date: May 5, 2016
With deep community roots, Ogden, Utah’s GOAL Foundation celebrates 15 years of great local recreation that has kept the state's Olympic spirit alive


Date: April 13, 2016
haku founder and CEO Carlos Escobar speaks candidly about his company's efforts to help clients battle back against a slowdown in competitive event participation.




Date: April 8, 2016

Delivering audible inspiration for the running industry, Motigo is working to stand out as an app that's compatible with any race experience - and give kind shout outs along the way





Date: January 26, 2016
But Lennd (as in "lend a hand") isn't a blog or a media company, it's actually a holistic platform with a goal of providing a one-stop technology solution for events


Race Guards

Date: January 18, 2016
On course medical support from trained volunteers gains traction at events across the country.




Date: November 9, 2015
Peer-to-peer content and "social proof" are becoming big drivers for what people buy and when. But the problem for most races is - they don't have the time or resources



Date: October 12, 2015
iRewind is a European company looking to expand in North America. Delivering personalized social media content to athletes, iRewind creates strong content that a race finisher can upload online


Date: October 2, 2015
Eventbrite’s signature tagline is “bringing the world together through live experiences,” and in the last year, the company has heavily expanded its presence in the endurance realm.


Outside Interactive

Date: September 14, 2015
Outside Interactive, founded in 2011 by Gary McNamee, aims to create a virtual running reality. The company’s product, Virtual Runner, provides a way for runners to run elsewhere



Date: September 8, 2015
Synergy is a word that gets thrown around a lot in the technology industry. But in the case of Chronotrack, Athlinks, and Life Time Fitness, it might just be the best word to describe how three companies have merged their resources


National Black Marathoner’s Association

Date: August 31, 2015


The National Black Marathoners Association (NBMA) will honor its 2015 National Black Distance Runners Hall of Fame during the group’s 11th Summit at the Dallas Marathon



August 24, 2015
Runfari helps runners connect their running with their vacations, ensuring that athletic goals, relaxation and fun can all be obtained at one destination.
                      Spotlight on the Sport: Runfari

The Giant Race

August 17, 2015
"For our participants, finishing their run/walk on the field with their name/image in lights is an experience not to be missed," - Scott Anderson, The Giant Race
                      Spotlight on the Sport: The Giant Race

Leslie Jordan Apparel Design & Mfg Co.

August 10, 2015
After three decades in the business, the Portland, Oregon based manufacturer has a track record of meeting the needs of events large and small.
                                                                                                                                     Spotlight on the Sport: Leslie Jordan Apparel Design & Mfg Co.

The Super Run

August 3, 2015
 In 2014, Justin Draplin started The Super Run, a race series that partners with nonprofits and produces races in which superhero costumes are the norm for participants, not the exception.

                                                                                                                         Spotlight on the Sport: The Super Run

Elinor Fish, Run Wild

July 27, 2015
Run Wild is a running lifestyle brand that supports runners of all experience levels on their quest to better running and health

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