AI Registration Platform’s AI agent for event organizers is now in beta with leading event organizers in the U.S. and U.K.
SAN FRANCISCO, Calif. – After experiencing major growth in the U.S. market in Q3, Let’s Do This, the AI Registration Platform for endurance events, has launched a new AI agent, NOVA, by Let’s Do This (NOVA), to better support their partners. NOVA is designed to help event organisers see opportunities in their data, identify valuable opportunities and execute impactful growth strategies. Those interested in adding this technology to their events can join a waitlist on the Let’s Do This website.
“NOVA is redefining what event organizers can expect from their registration technology, moving from manual, outdated software to a smart proactive advisor, freeing organizers to focus on what they love most: the participant experience and growth,” said Sam Browne, CEO of Let’s Do This.
NOVA uses live data from an organizer’s registration activity, providing industry-focused recommendations aimed at growth. Combined with anonymized benchmarks from other events using the platform, the new AI tool is designed to provide actionable, strategic insights. Its capabilities include:
● Report Generation: Generate and share event performance reports in minutes on the move, via voice or text.
● Data Analysis: Analyze past event data and provide insights and recommendations for future event strategies
● Industry Benchmarking: Compare similar events across the industry, to better understand how you’re performing vs. the competition.
● Growth Advisory: Identify and act on growth opportunities, leveraging Let’s Do This growth tools such as targeted discounts, social referrals, social teams, fast checkout and targeted CRM
● Event Launch Optimisation: Leverage demographic, registration, and finance data to inform the timing and pricing of future event launches
“I’m really enjoying exploring how NOVA can help me uncover new opportunities and insights from my event data”, said Fredrik Bjurenvall, CMO of the Honolulu Marathon. “The growth suggestions it’s provided are incredibly insightful, and I’m excited to dig into them further with the team. I feel like I’m only scratching the surface!”
In addition, Let’s Do This has partnered with organizers, including Atlanta Track Club and London Marathon Events, to launch a customer support-focused AI agent that extends the capability of customer service teams. It can be utilized on organizers’ websites to improve response times and customer satisfaction, going beyond basic answer retrieval. The Customer Support AI agent can take action on 70% of industry-specific customer requests, including processing deferrals and cancellations, swapping a participant’s event or distances, and managing refunds.
Let’s Do This COO Alex Rose shared, “It’s been so inspiring to see the team drive this next stage of our innovation – we’ve completely overhauled the way we work to embrace our new AI focus, upskilling and empowering our teams to deliver best-in-class AI products to our partners.”
Let’s Do This was founded with the mission of building an online platform that gets people together offline. Through its AI Registration Platform, the company powers the world’s best event organizers to put on life-changing events for millions of people.
For more information about Let’s Do This, visit letsdothis.com and follow on LinkedIn.
ABOUT LET’S DO THIS
Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites, and referrals. Its proprietary AI Agent, NOVA by Let’s Do This, leverages organizer’s demographic, registration, finance and marketing data, alongside industry benchmarks, to offer real time recommendations to drive growth. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit letsdothis.com.