Illinois Marathon Achieves 654% Increase in Revenue Driven By imATHLETE Pricing Strategy

Los Angeles, CA (July 26, 2018) – imATHLETE, a leading registration and data management platform that is changing the way event organizers interact with their participants, provides much more than technology for its clients. Leveraging a portfolio of revenue generating opportunities, hundreds of millions of consumer data points and a massive amount of industry knowledge, imATHLETE is a strategic partner focused on bringing proven growth and success to its clients' businesses.

Most recently, imATHLETE worked with the Christie Clinic Illinois Marathon on pricing strategy. After two years of limited growth in the event, imATHLETE did a deep analysis of multiyear registration trends, consumer behavior, and historic pricing for the Christie Clinic Illinois Marathon and made a recommendation that resulted in a dramatic change to the event’s long-standing pricing strategy.

The result? The Christie Clinic Illinois Marathon had an eye-popping 654% year-over-year increase in revenue and registrations in its first two weeks.

“We are absolutely thrilled by the early success we achieved, with almost 2,000 runners already signed up for our 2019 race weekend” said Jan Seeley, co-director of the Christie Clinic Illinois Marathon. “imATHLETE demonstrates that new opportunities can be found through sound analysis, creative thinking, and a deep understanding of registrants behavior.”


“This Christie Clinic Illinois Marathon has proven itself, year after year, to deliver an absolutely top-notch race experience,” said Jeff Matlow, CEO of imATHLETE. “We helped them capitalize on that and trust the early success will create a groundswell that will accelerate through the registration season.” 

Since 2009, thousands of endurance events have partnered with imATHLETE for their registration, marketing/crm, ecommerce, fundraising, and cancellation insurance solutions. Clients have access to pricing analysis, strategic reviews, and marketing consultations to grow their event and increase revenue.



imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. Learn more about imATHLETE at and at their blog at Follow them on Facebook at IAmAthlete, on Twitter @IAmAthlete and on Instagram @imATHLETE.

About the Christie Clinic Illinois Marathon

The Christie Clinic Illinois Marathon Weekend will be run for the 11th time during the weekend of April 26-27, 2019.  With race routes that traverse the community and campus of the University of Illinois at Champaign-Urbana, race weekend offers six races distances and challenge events involving the 5K on Friday night and a second, longer event on Saturday. This Big 10 community knows how to deliver when it comes to race day! To learn more, visit