imATHLETE and SweatWorks Offer Free Race Photos to Events and Participants


The partnership brings industry-changing facial recognition technology and little-to-no cost offering to the endurance industry

Los Angeles, CA (August 28, 2018) – imATHLETE, a leading registration technology and data management platform that is changing the relationship between events and participants, has partnered with SweatWorks, to bring their powerful Conquest Events photo technology platform to the endurance industry.

SweatWorks has created proprietary multi-layered image tagging technology that includes advanced facial recognition capabilities. imATHLETE clients will have access to the robust system that integrates professional photographs with images from event goers. 

In addition to traditional zone, bib, and time tagging, the system brings ground-breaking facial recognition to event photos. By uploading a “selfie,” participants can have fun quickly finding themselves among the collection of event images. 

“imATHLETE is an innovative leader in technology, positioning clients to break new ground in the participant experience,” Mohammed Iqbal, Founder and CEO at SweatWorks. “It’s a natural partnership.”

“Offering free photos is a key need among all event organizers. We are absolutely atingle to partner with SweatWorks and solve the race needs with the best-in-class photo technology,” said Jeff Matlow, CEO of imATHLETE. 

To learn more, contact imATHLETE at
imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. Learn more about imATHLETE at and at their blog at Follow them on Facebook at IAmAthlete, on Twitter @IAmAthlete and on Instagram @imATHLETE.

About SweatWorks
SweatWorks is the leading digital agency in fitness and wellness. Their experience merging their user-focused design with innovative technology has created some of the most engaging experiences for the brands they work with. Conquest Events Photos is the most advanced photo platform available with facial recognition, immediate delivery and flexible integration capabilities. Learn more at Follow them on Facebook at SweatWorks on Twitter @SweatWorksApp, and on Instagram @SweatWorks.