Outside Interactive Partners With Cardio Equipment Manufacturer BODYCRAFT


Brand Compatibility will Allow BODYCRAFT Treadmill Runners to Experience Simulations of Famous Road Race Courses for Training and Even “Official” Remote Participation in Conjunction with the Live Event

Hopkinton, MA (April 23rd, 2019)Today, it was announced that Outside Interactive, a developer of Virtual Runner, a software application which offers HD video simulations of running routes and famous races from across the globe, has entered into a partnership with BodyCraft®, manufacturer of  premier fitness equipment for exercisers around the world. When used in conjunction with and iPad® or Android® tablet, BodyCraft treadmills can communicate via Bluetooth®, creating an exact simulation of famous courses for runners to experience and train on prior to race day, or even participate remotely and “officially” from anywhere in the world with select race partners. “

“Since 1994, BodyCraft has been offering residential and commercial fitness solutions to exercisers around the world,” stated Gary McNamee, Outside Interactive President and Founder. “We are excited for the opportunity to help turn their treadmills into simulators of some of the most exciting and challenging endurance events in the country, for the benefit of their users, whether in a club or living room.”  

“The BodyCraft name is synonymous with quality, craftmanship and innovation” stated Alan Gore, BodyCraft President and Owner. For over 25 years, we’ve had a passion for helping people achieve their wellness goals. Outside Interactive’s technology can now provide BodyCraft users with an entirely new and exciting way to use our treadmills, making working out more entertaining, immersive, interactive and engaging.”         


The Virtual Runner race route simulator is a software application used on an iPad or Android tablet. It is used in conjunction with HD course videos shot in first person, many on race day. Utilizing Bluetooth technology, the app can communicate with select cardio equipment brands, beginning with treadmills. The treadmill can transmit its speed to the tablet, matching the exact pace of the video. Partnerships with major cardio equipment brands will allow runners from around the world to officially train for and even participate in select races they may otherwise not have the opportunity to do. This shared experience will create an unlimited audience for endurance events when space limits or geographical barriers may not allow additional runners, benefitting health clubs, race sponsors, charities and exercisers in their home or club, anywhere and anytime.

About Outside Interactive:

Located on the starting line of the world-famous Boston Marathon®, Outside Interactive is a Hopkinton, MA developer of Virtual Runner, revolutionary patented forward motion technology solutions featuring famous race courses, popular running routes and scenic destinations, all shot in HD from a runner’s point of view. Founded in 2011 by Gary McNamee, a lifelong Boston resident, avid runner and serial entrepreneur, Gary developed Virtual Runner after becoming bored on the treadmill and frustrated with not being able to train properly in New England’s unpredictable and often harsh weather. For more information, visit Outside Interactive


BodyCraft® was founded in 1994 with the simple mission of helping as many people as possible achieve their wellness goals.  Our passion lies in creating the ultimate in safety, variety, design, affordability and motivation.  Every BodyCraft product is built to fulfill each of these purposes. Each BodyCraft machine is designed to be fun and motivating – helping you build a better you with each workout. We only supply products that we use in our own homes. In fact, many of our products can be found in the homes of our team! When you buy BodyCraft, you’ll never have to worry about quality - no matter how much you use your equipment, it’s built for a lifetime. We never compromise quality for price – and our warranties are proof of our commitment to you! For more information, please visit BodyCraft