The 2016 Race Director Survey, our latest industry-leading research report, captures a comprehensive look at the thoughts, feedback and opinions of race directors providing the industry an in-depth look at the trends and challenges of those putting on road race events.
The Race Director Survey covers a variety of topics, including:?
- Demographics of the Industry
- Event and race director revenue
- How race revenue is generated
- Average event expenses
- Race participant experiences
- Allocation of marketing expenditures
- Effectiveness of marketing channels
- Event successes and challenges
- and much more
If you are a race director or work for a race management company, the Race Director Survey offers key insights on ways to improve your event budget, goes in-depth on industry trends, offers support of how much race directors get paid, while touching on a host of other topics. Race directors can use the Race Director Survey to leverage better deals with vendors, fine-tune marketing efforts and reallocate budget to areas that are most effective.
For running industry vendors, the Race Director Survey offers a glimpse of the budgets race directors work with, as well as the pain points you can help alleviate for them. There are limited opportunities available to learn about race directors at scale, which means the 2016 Race Director Survey is a must-read for all vendors.
For questions, contact Running USA Marketing and Communications Director Leah Etling at firstname.lastname@example.org or Running USA Director of Research Jason Jacobsen at email@example.com