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Running USA Webinars

Running USA offers regular webinars as a way to inform and educate the industry about trends, happenings and best practices. These online presentations feature expert presenters from a variety of areas in the industry and last between 45-60 minutes, with the opportunity for audience members to ask questions at the conclusion of the presentation.

Past webinar presentations are stored here for Running USA members to view on demand. For more information on presenting a future Running USA webinar, please reach out to Christine Bowen, vice president of programming, partnerships and operations.

Upcoming Webinars

Next Running USA race camp or webinar info coming soon!

 

Recordings of Past Webinars

Running USA Webinar with Event Hub: Virtual Expos and Selling Virtual Partnerships

Join us next week with the top virtual expo tech team around, led by Michael Bleau of Event Hub. This presentation will cover moving your normally in-person expo to a virtual setting as well as effectively selling virtual partnerships for your event.

View the recording 

Running USA Virtual Race Camp: SPARTAN Event Lessons

Mike Morris, VP of Production for Spartan, will provide a recap of the live SPARTAN event held in Jacksonville, Fl on June 13th. Lessons learned, best practices and model sustainability will all be covered.
“The time was right for the Spartan community to safely return to the course, and we’re grateful to the state of Florida and city of Jacksonville for hosting this milestone event,” Morris told local media. “We worked closely with local officials and consulted medical and safety experts to create the event protocol, reimagining the entire experience - from parking and registration, to the start line, finish line and every touch point in between.”

View the recording

Running USA Webinar with Camber Outdoors: Supporting workplace inclusion, equity, and diversity

Running USA is pleased to host a webinar featuring leaders from Camber Outdoors, a non-profit organization with the mission of supporting workplace inclusion, equity, and diversity.  The organization works as a guide for corporate partners moving to action, and recently released their Workplace Anti-Racism Action Agenda that focuses on answering the question workplaces across the nation have been asking these past weeks: What can we do?

Designed as a free resource for our industry, Camber Outdoors’  Workplace Anti-Racism Action Agenda helps companies activate their commitment to building workplaces that work for all. As a membership organization, Camber’s Corporate Partners also have access to step-by-step tools and hands-on guidance supporting the “how” of Agenda implementation.

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Virtual Event Case Studies

In this Running USA Virtual Race Camp, we'll hear from three spring events that had to rapidly switch to virtual runs due to Covid-19. They'll share what went well, what they learned and pitfalls to avoid. Learn from their experiences and apply the lessons to your events. Speakers will include Tanner Bell of Ragnar Relay, Allison Corbett of P3R and Amy Frostick of J&A Racing Inc.

Submit questions in advance or be ready to share your question during the Race Camp. This is a great opportunity to learn from your running industry peers!

Listen to the recording

Running USA Virtual Race Camp: Developing new running event best practices post COVID-19

While there is still uncertainty about when events can resume, we undoubtedly need to be prepared for likely changes in how we produce exceptional road races. The CDC, state and local officials will have a large voice in what new protocols might look like, but as industry professionals we can use this time to begin planning and anticipating proactive changes to ease the road ahead.

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Running USA Virtual Race Camp: Maintaining and Supporting Sponsors

Continuing our ongoing series of Virtual Race Camps focused on the immediate needs of the running industry during the COVID-19 pandemic. This session will be moderated by J.T. Service of Run Local in the Bay Area and will focus on maintaining and supporting your sponsors during this challenging time. We'll talk about how partners/sponsors are working with events as they deal with cancellations, postponements and going virtual. We welcome your questions and input. If you would like to speak during the call, please share a bit about your experience using the form below.

View the recording

Running USA Virtual Race Camp: How will your business survive until the fall?

The third Running USA Virtual Race Camp addressing the concerns of the running industry during the ongoing global pandemic. Held Tuesday, March 31, 2020.
Moderated by Matt West of DMSE Sports and Tony Yamanaka of Event Southwest, this race camp will focus on questions and concerns around business continuity, including vendor relationships, staffing, and creative solutions.

View the recording

Running USA Virtual Race Camp - Races and Charities: Navigating the Crisis

Join Running USA and running industry participants for a race camp focused on Races and Charities: Navigating the Crisis. This conversation will focus around working with charity and fundraising partners during the COVID-19 crisis, a time of widespread race cancellations.
The conversation will be moderated by Kirsten Fleming, executive director of Run Calgary. 

Watch the meeting recording

Data Insight Series No. 10: Event Cancellations

The 10th webinar in the Running USA + imATHLETE data insight series. This webinar, presented by imATHLETE CEO Jeff Matlow, will focus on event cancellations and what you should know. 

Watch the meeting recording

Running USA Virtual Race Camp: Crisis Management

A special Running USA Virtual Race Camp focusing on Crisis Management was held on Tuesday, March 17.

Watch the meeting recording

Running USA Annual Meeting

The Running USA 2020 annual membership meeting convened via webinar on Thursday, Jan. 30.

Watch the meeting recording

Keeping People Safe at Outdoor Events

Anthony Vernon, Head of Sales at Blerter, will discuss the importance and challenges of managing issues of all shapes and sizes at outdoor events and what you need to be thinking about as you plan your events over the coming year to keep people safe and secure:

Listen to the recording

Virtual Runs Do's and Don'ts: Data Insight Series Webinar No. 9

Presented by imATHLETE CEO and Running USA Board of Directors president Jeff Matlow, the ninth installment in the series will focus on the mystery behind virtual runs and what do's and don'ts to follow for success.

Listen to the recording

Scaling Up Your Races and Expo Webinar with Event Hub

Michael Bleau, CEO of Event Hub, the first exhibitor management platform AND global sponsorship marketplace for live event organizers, will present on how to scale up your race & expo in an increasingly competitive landscape, whether it is increasing attendance at a single event or expanding events within your portfolio. This webinar will incorporate tangible best-in-class examples across endurance racing, food and wine festivals, music festivals, and other large consumer events.

Listen to the recording.

Running USA and imATHLETE Data Insight Webinar No. 8: Customer Service - How to Really Be the Best

The 8th webinar in the Running USA + imATHLETE Data Insight Series, with presenter Jeff Matlow of imATHLETE.  

Listen to the recording 

Running USA and FitnessBank Webinar: How to Use Step Challenges as a Fundraiser and Activation Platform

Event directors, sales managers and nonprofit leads can benefit from an upcoming Running USA + FitnessBank Webinar focused on “How to use step challenges as a fundraiser and activation platform.”

Attendees of the online event, set for Thursday, Nov. 14 at 11 am PST, can learn how leveraging the FitnessBank Step Tracker and a Step Challenge awards payouts to the event company for app downloads and donations to nonprofit causes for collectively counting steps. The more app users, the more money your company makes. The more steps counted, the larger the donation your nonprofit receives.

Listen to the recording of this webinar

Running USA and imATHLETE Data Insight Webinar No. 7: Pricing Strategy Best Practices

The 7th  webinar in the Running USA + imATHLETE Data Insight Series, with presenter Jeff Matlow of imATHLETE. 
This webinar continues the popular series that kicked off in 2018 and has been highly valuable for endurance events seeking to improve their business by better using their own data and adopting industry best practices. This edition will focus on pricing strategy best practices and how to avoid common mistakes.
Listen to the recording of this webinar

Running USA and imATHLETE Data Insight Webinar No. 6: Ambassador Program Best Practices

The sixth webinar in the Running USA + imATHLETE Data Insight Series, with presenter Jeff Matlow of imATHLETE. 
This webinar continues the popular series that kicked off in 2018 and has been highly valuable for endurance events seeking to improve their business by better using their own data and adopting industry best practices. This edition will focus on Ambassador Programs and the current best practices for maximizing their value to your event.
Listen to the recording of this webinar

Running USA Webinar: What you need to know NOW about event insurance

Running USA and Nathan Nicholas of the Nicholas Hill Group present an update on the most relevant information about event cancellation and event liability/participant accident insurance. You know there are unique exposures specific to running events - but do you know how to solve for them with the right insurance policy? Learn what's new and how you can best protect your event and your business.
Find the webinar presentation here 

Running USA and imATHLETE Data Insight Webinar No. 5:  Comp Codes and How Events Use Them

The fifth webinar in the Running USA + imATHLETE Data Insight Series, with presenter Jeff Matlow of imATHLETE. 
This webinar continues the popular series that kicked off in 2018 and has been highly valuable for endurance events seeking to improve their business by better using their own data and adopting industry best practices. Jeff's last webinar focused on discount codes and what you are doing wrong, and this presentation will focus on comp codes. Are you using them right? 
Find the webinar presentation here 

Running USA + Event Hub Webinar:  5 Ways to Maximize Expo Value

A look at best practices that will add value to your expo from Running USA expo partner events locker. The session, presented by Michael Bleau, CEO and director of events locker, covers floor plan design, setting expo hours, exhibitor support, bib pickup strategy and exhibitor communication and logistics best practices. Audience Q+A will be offered at the conclusion of the presentation.
Presenter: Michael Bleau, CEO and director of events locker
View the webinar presentation here. 

Running USA + imATHLETE Data Insight Webinar no. 4: Discount codes and what you're doing wrong

Discount codes are one way to motivate runners to sign up for your event. But use them incorrectly and you could be giving away thousands of dollars in revenue. In the latest Data Insight Series webinar, Jeff Matlow of IMATHLETE shares the scoop on what you're doing wrong and how to use discount codes effectively, encouraging registration while maximizing revenue.
View the webinar presentation here.

Running USA + Leslie Jordan Webinar: Apparel Tips and Techniques

This webinar focused on how to optimize your race day apparel for runner satisfaction and retention and was be presented by the owner and team members of Portland-based Leslie Jordan, Inc., longtime industry apparel vendor Leslie Jordan. Jordan’s presentation speaks to  tips and techniques to powerfully brand your event. and effectively partner with an apparel vendor for mutual success. 

Listen to the recording

Running USA + imATHLETE Data Insight Webinar: Registration Patterns for Local vs. Out-of-Town Runners

Distance from the event influences when participants will register. It is easier to get loyalty from local participants, but more economic impact for participants who travel. 
This webinar answers questions like:
* When are people most likely to register based on how far they are from the event location?
* Do travelers register earlier or later?
* How does registration differ based on the distance of the event AND the travel time?
* When are the best times to focus on local advertising? 
Presenter: Jeff Matlow, CEO of imATHLETE
Recording and presentation

Running USA + imATHLETE Data Insight Webinar No. 2: How Far Will Runners Travel to Participate in Your Event?

This webinar will focus on runners’ travel habits and preferences for races of all distances and seasons. More details .
Presenter: Jeff Matlow, CEO of imATHLETE
Listen to the Recording

Running USA + imATHLETE Data Insight Webinar No. 1: Retention Rates and Strategies

Understanding average participant retention rates in the endurance industry, what it means to your business and ways you can get people back.
Presenter: Jeff Matlow, CEO of imATHLETE
Date: May 23, 2018