Running USA Board of Directors
 

Sally Bergesen - Running USA Board of Directors

Sally Bergesen

Director
(Term through June 2019)

Danny Bourgeois - Running USA Board of Directors

Danny Bourgeois

Director
(Term through June 2019)

Virginia Brophy Achman

Director
(Term through June 2019)

Iris Simpson Bush

Director
(Term through June 2019)

Mike Coleman

Vice President
(Term through June 2018)

Faron Kelley - run Disney

Faron Kelley

Director
(Term through June 2019)

Bryan Lively

Bryan Lively

Director
(Term through June 2018)

Jeff Matlow

Secretary
 

Dimity McDowell

Director
(Term through June 2018)

Anthony Reed

Director
(Term through June 2019)


Gary Schwake

President
(Term through June 2018)

Max Siegel

Director
 

Lonnie Somers

Lonnie Somers

Director
(Term through June 2019)

Jack Staph

Director
(Term through June 2018)

Heidi Swartz

Director
(Term through June 2018)

Renee Washington

Renee Washington

Director
 

Stuart Weiss

Director
(Term through June 2018)

Matt West

Director
(Term through June 2018)

 

Sally Bergesen

Director
(Term through June 2019)

Founder and CEO, Oiselle

Sally Bergesen is the Founder & CEO of Oiselle, a Seattle-based women's athletic brand and community. A lifelong runner, Sally is dedicated to designing and manufacturing premium apparel for women who love to run and race. She is also focused on supporting women athletes of all ages, paces, backgrounds in a variety of ways, from the company's Volée team, with members around the world, to its sports bra donation program for middle school girls in need. More info: oiselle.com

 

 

 

 

Danny Bourgeois

Director
(Term through June 2019)

Co-Founder, Marketing Director, Louisiana Marathon

Danny Bourgeois is the Marketing Director of the Louisiana Marathon, Mississippi Gulf Coast Marathon and Veterans Day Fall Classic. These running festivals are engaged in the community, share the running lifestyle and respect the unique communities of each event. Before the race industry, Danny lead business development, branding and marketing initiatives for advertising agencies in Atlanta, Las Vegas and New Orleans servicing travel-tourism, hospitality, gaming and health and fitness. 

 

 

 

 

Running USA Board Members - Joe MorenoVirginia Brophy Achman

Director
(Term through June 2019)

Executive Director, Twin Cities in Motion

A past president of the Running USA Board of Directors, Virginia Brophy Achman has served as head of Twin Cities in Motion since 1999. She has extensive experience in finance, race operations, and sponsorship negotiation.She is part of the planning committee for the first National Marathon Safety and Security Summit, which will be held this year. Under her leadership, Twin Cities in Motion has been a committed sponsor of elite athlete development programs, and its marathon and 10 mile events have hosted multiple USA National Championships. Virginia continues to volunteer in support of Minnesota running events.
 

 

 

Iris Simpson Bush

Iris Simpson Bush

Director
(Term through June 2019)

Executive Director, Flying Pig Marathon

Simpson-Bush has been involved with the Flying Pig Marathon since its planning stages, as a volunteer and board member before taking over the executive director’s job in 2002. Under Iris’ direction, the Marathon reached new highs in registration and corporate sponsorship, expanded the Victory Party, added a 10K and boasted ‘entertainment every mile’ in 2003. For 2004 she added a 5K fun run and in 2005 added the Half Marathon presented by National City. She and the Marathon were recognized by the Greater Cincinnati Convention and Visitors Bureau in 2004 with the Spirit award for contributions to Greater Cincinnati tourism.

Iris has established herself as one of the industry leaders in race event management.  Her management skills in directing such issues as crisis planning, growth in charitable services and ecologically responsible event management have many in the industry seeking her advice and counsel.  Under her leadership The Pig has developed a reputation for creativity and innovation.

 

Mike Coleman

Vice President
(Term through June 2018)

Running USA Board Member, TimingHQ

Mike Coleman is CEO/President of TimingHQ, a national timing and registration management company. In Coleman’s tenure within the running industry he helped introduce Eventbrite to the endurance space by taking on the role of Head of Acquisitions, Endurance Sports for Eventbrite and previous to that served as Director of Strategic Accounts and Business Development at Active Network for over a decade.

Over the last 12 years, Mike has aided in the success of programs across all endurance sports, with an emphasis in the running community. From managing relationships with the top endurance industry national governing bodies and organizations to some of the most prestigious events in the world, he has actively worked with these organizations to help increase participation, manage their events and build communities.

Mike has had a lifelong passion for running ever since winning his first event at the young age of eight. He continued his passion through high school where he was undefeated his senior year in Track & Field, including winning four gold medals at his high school track meet. In college, he became an All American in Track & Field and today enjoys satisfying his competitive urge by participating in running events and triathlons.

 

Faron KelleyRunning USA Board Members - Faron Kelley

Director
(Term through June 2019)

Marketing ESPN Wide World of Sports and runDisney

In 2006, Kelley ran his half marathon and was immediately hooked on the sport of running. He has gone on to run 9 more half marathons and 12 full marathons. As luck would have it, he became the head of marketing for Disney Sports, merging his personal and professional passions

During Kelley's time at Disney Sports, the company launched the runDisney brand, and introduced a number of new race weekends, including Princess Half Marathon, Tinker Bell Half Marathon, Wine & Dine Half Marathon, and the Tower of Terror 10- Miler. RunDisney is a brand focused on the belief that everyone can run, one that provides novice runners with the tools and support to make their running dreams come true.

 

Bryan Lively - Crowdrise

Bryan Lively

Director
(Term through June 2018)

VP of Sales and Customer Success, Crowdrise

Bryan Lively is the Vice President of Sales & Customer Success at CrowdRise. CrowdRise is the platform that millions of people, charities, companies and celebrities use to give back.  People use the site to donate to and fundraise for the causes they’re passionate about. CrowdRise’s unique approach to making giving back fun and notable and cool and interesting creates a network effect that drives amazing awareness and, most importantly, revolutionary fundraising for thousands of organizations everyday.

Bryan is responsible for the growth strategy and leads both the inbound and outbound sales and account management teams all while ensuring that CrowdRise’s partners have the best experience ever on the platform.  Bryan has cultivated a customer experience that is unique and has proven long term customer loyalty.  He has been instrumental in CrowdRise’s vision and rapid growth since he joined the team in June of 2014. Bryan is innovative, strategic, customer minded and goal orientated. 

Bryan spent time with Moosejaw Mountaineering, J.Crew and Gap Inc.  He has always played a key role in developing teams, accelerating growth in both large and small retailers, building strong brands and creating customer loyalty.  Bryan studied at Michigan State University and earned a degree in Business Administration.  He prides himself on being balanced to truly enjoy everything that life has to offer.  Outside of the office, Bryan enjoys spending time with his wife and two daughters.   He also enjoys running all distances as well as cycling and yoga.

 

Jeff Matlow

Secretary

Founder and CEO of I Am Athlete

Jeff Matlow is the founder and CEO of I Am Athlete, Inc, a leading provider of technology, database management, e-commerce and social networking solutions for the athletic market. Jeff guides the strategic growth and development of the organization and has led the company towards exceeding 400% yearly growth since its inception. Previously, Jeff was an Executive Marketer, including stints as CEO of Crank! Marketing and General Manager / SVP of Alloy, Inc, where he oversaw the development of strategic initiatives for such organizations as Citibank, Universal, Nike, Kellogg’s and eBay.

Jeff was also a member of the USA Triathlon Board of Directors from 2006-09 where he served as Treasurer and led the Marketing and Technology Committees. His initiatives led to over 300% growth in USAT’s investments.

Jeff is a member of the Running USA Marketing Committee and involved in developing Running USA’s Discover Running initiative. He is also a marathoner, Ironman triathlete and sports journalist.

 


Dimity McDowell

Director
(Term through June 2018)

Co-Founder, Another Mother Runner

Dimity McDowell is the co-founder of Another Mother Runner (AMR) a vibrant community for female runners, and the co-author of 3 books: Run Like a Mother, Train Like a Mother, and Tales from Another Mother Runner. A sports and fitness writer for over two decades, McDowell, along with her co-founder Sarah Bowen Shea, has helped AMR grow organically from one book release in 2010 to a business with a weekly podcast; training challenges that range from 5K's to 50 milers; and growing social media channels that engage and encourage female runners around the world. She is also a contributing editor at Runner's World.

 

Dimity lives in Denver with her husband, two kids and dog. To keep from sustaining yet another running injury, she prefers to stick to trail running and triathlon training.

 

 

Anthony ReedNick Curl

Director
(Term through June 2019)

Founder, National Black Marathoners Association

In 2004, Tony Reed co-founded the National Black Marathoners Association to attract more minority participants to the sport. His personal running career, in pursuit of a healthier lifestyle, began in 1974. Since then, he has logged tens of thousands of miles and hundreds of marathons, including a marathon event on every continent and in every U.S. state. He is the author of Running Shoes Are Cheaper Than Insulin: Marathon Adventures On All Seven Continents

 

 

 

 

Gary Schwake

President
(Term through June 2018)

Vice President of Strategic Business Development, ACTIVE Network / Virtual Event Bags

Gary and his business partner Chris and started Virtual Race Bags as a result of their experience participating in, producing and sponsoring events. They've now been involved in the event / endurance industry in various capacities for more than a decade.  Virtual Race Bags works directly with events of all sizes, from ultra runs with 150 participants to large, national events with more than 50,000.  The company also works with National, Regional and Local brands that seek to reach event participants through sponsorship and other special programs.  Prior to Virtual Race Bags, Gary worked at Wells Fargo (Wachovia) for 10 years, predominantly in the Media & Communications Investment Banking Group.  He notes: "I was fortunate enough to work during the rise of digital, giving me the opportunity to observe how this transformation was impacting large public companies, small private companies, private equity and venture capital groups."

 


Max Siegel

Director

CEO, USATF

Sports and entertainment executive Max Siegel became the fourth CEO of USA Track & Field on May 1, 2012. At USATF, Siegel quickly went to work on growing the USATF business. Since February, 2013, USATF has announced partnerships with The Hershey Company, Neustar, the University of Phoenix, Coach’s Eye, and a landmark deal with Nike.

Working in various executive capacities in the sports and entertainment fields over the last 20 years, Siegel’s track record has consistently been that of financial growth and competitive success.

He previously served as President of Global Operations at Dale Earnhardt Inc., where he sold tens of millions of dollars in sponsorship; and as Senior Vice President at Sony/BMG and as President of Zomba Gospel, Tommy Boy Gospel and Verity Records, where he led one of the most profitable divisions in the Sony BMG system. As a music executive, he increased top-line revenue and reduced expenses to yield unprecedented profit in the gospel industry. He also was part of the executive team overseeing the careers of stars such as Britney Spears, Justin Timberlake, and Usher.

 

Lonnie Somers

Lonnie Somers
Director
(Term through June 2019)

CEO & Founder, Fetal Hope Foundation; President, Hallucination Sports

Lonnie Somers has more than 15 years experience in various executive capacities. Somers serves as the Chairman and CEO of the Fetal Hope Foundation, a foundation the found after his own twin daughters were saved by having in-utero fetal surgery, that provides resources, education and support to families affected by fetal syndromes (some 800,000 pregnancies are affected in the U.S. each year). He has built a national comprehensive family-involved run/walk and family festival event (Race for Fetal Hope), which the event was recently selected as the “2009 Best 5K in Colorado”. Somers created the national race series from the ground up with little seed funding. In addition, he is well-versed in sponsorship sales and marketing.

Somers also is President of Ha

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