The Cowtown Introduces C.A.L.F. Cares for 2017 Event

Cowtown Marathon
August 29, 2016

Runners who meet their donation goal will gain VIP status admission to a special VIP area before and after their run


The Cowtown Marathon - C.A.L.F. ProgramThe Cowtown Marathon is pleased to announce a new charity donation program to benefit its nationally recognized children’s running program, called C.A.L.F. (Children’s Activities for Life and Fitness). Now in its 9th year, the C.A.L.F. Program provides running education, training and events for elementary, middle and high school students in 15 area school districts and community centers, as well as race entry fee grants and new running shoes to children in need.


When runners register to run any of the six races of The 2017 Cowtown, to be held February 24 to 26, they will be able to directly raise money for C.A.L.F., the race’s official charity beneficiary. In addition to giving children a running start on a healthier lifestyle, runners who meet their donation goal will gain VIP status admission to a special VIP area before and after their run.


The private VIP area before the race start will feature pastries, fruit and exclusive porta potties. After the race, the area will feature private restrooms, food, massages and private bleachers from which to watch the rest of the runners finish.


Every runner is automatically set up with a donation page they can share on Facebook and ask for pledges. The money is collected thru RaceRoster and their donation page.


The minimum fundraising levels that provide VIP status are:

  • Adults 5K or Cook Children’s 5K -- $150

  • 10K -- $300

  • Half Marathon -- $500

  • Marathon -- $750

  • Miller Lite Ultra Marathon -- $1,000


The Cowtown staff visit community centers and more than 400 schools across the area to work directly with the children on stretching, warm-up and cool-down, healthy eating and running technique. The children are also taught how to take their resting heart rate so they can understand how important being fit is. To track their progress, the children are given pedometers and goal-oriented training logs with a sticker reward system. The training log keeps track of the miles the children walk/run, as well as their heart rate throughout each exercise session. The annual Fall C.A.L.F. Race serves as a training event leading up to participation in The Cowtown’s February Cook Children’s 5K race.


In 2016, the C.A.L.F. program reached some 18,000 children and awarded over $28,000 in financial grants and 5,300 pairs of running shoes. The C.A.L.F. Run was named Top Children’s Race in the nation by Running USA in 2011.


The Cowtown Marathon race events are scheduled for Friday, February 24 thru Sunday, February 26, 2017 at Will Rogers Memorial Center, Fort Worth, Texas. In 2016, The Cowtown had over 24,000 runners participating in six different distances. The Cowtown is expecting a record year as it celebrates 39 years of running.


Established in 1979, The Cowtown races are presented by the University of North Texas Health Science Center, HCA North Texas, MillerCoors, Star-Telegram, NBC 5, Cook Children’s Healthcare System and Bruce Lowrie Chevrolet. 

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