About The Running Event

Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas.

Educational sessions will be held in conjunction with retailer-specific education throughout the day on Tuesday, November 30. Register with a special discount using: https://www.xpressreg.net/register/trec1221/start.asp?sc=RUSAmemberTRE21 Be sure to select the “Race Director” track.

Thanks to Race Roster and MyLaps, who have signed on to sponsor two of the sessions. Additional sponsorship opportunities are still available. Reach out to Christine Bowen of Running USA for details.

Programming topics and speakers are:

Sponsorship 2.0: Attracting sponsors in a post-virtual event world  

With the event world flipped upside down in 2020, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons learned during the “virtual only” period and what to expect as live events return.


Alex Vander Hoeven, Asics

Jennifer Edwards, Asics Falmouth Road Race

Sponsor: Race Roster

Leveraging your technology partners

In this session you will hear from a varied panel of technology experts ways you can utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that can be gained through the use of technology.


Taylor Host, MIRO

Mohammad Iqbal, Sweatworks

Mike Coleman, TimingHQ

David Ameijeiras (moderator), MYLAPS

Sponsor: MYLAPS

Return to Racing

Delve into best practices in returning to racing as it pertains to consumer confidence, powering organizations through adversity & challenge, and redefining the customer journey for the new landscape.


Jackie Levi, haku

Rich Kenah, Atlanta Track Club

Sponsor: Opportunity open, contact Christine Bowen

Content and storytelling to engage participants

Content has never been more important as a tool to engage participants beyond race specific details. In this session learn about year round content sharing that works and will not only captivate your audience but can also activate your partners.


Ashley Moore-Penaskovic, Nuun

Sponsor: Opportunity open, contact Christine Bowen

How to develop a win/win relationship between events and local retailers

In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips for engaging and building the local community at large. 


Betsy Hughes, Track Shack 

Kathy Dalby, Pacers

Stevie Jones, Brooks Sports

Dawna Stone (moderator), Running USA

Sponsor: Opportunity open, contact Christine Bowen

Register here: https://www.xpressreg.net/register/trec1221/start.asp?sc=RUSAmemberTRE21