Running USA CEO Update from Rich Harshbarger

Rich Harshbarger, Running USA
No Source
February 6, 2018

Running USA CEO Rich Harshbarger welcomes conference attendees to Austin for the 15th industry conference and shares an update on member benefits and international industry engagement.



At the end of this week, we will kick off our 15th annual Running USA conference in Austin, Texas.  It will again be the largest gathering of road running industry experts, event directors and decision makers from all over the world.  


Attendees will have the opportunity to make new connections and regroup with familiar faces while also learning from one another.  Running USA is especially proud to introduce our latest research results, on the topic of Runner Retention, with a Monday afternoon panel lead by Mary Wittenberg.  After hearing many event directors speculate on why participation was trending down in many events last year, we decided to go straight to the source and asked more than 5,000 runners about their habits.  The results are interesting and this panel is one you will not want to miss.  The full research study will be available for purchase next week.  


So much work goes into planning an annual event like the conference, but our team is committed to improving member-benefits all year long.  We are pleased to have worked with Nicolas Hill Group to offer turn-key insurance policies for both event liability and event cancellation. Running USA members are eligible for savings on premiums and you can complete your transactions on our site.  One more example of how Running USA is your one-stop-site for industry resources. Don’t forget about our member music licensing benefits, which we introduced in fall 2017.  


Finally, I wanted to mention that Running USA continues to be seen as a leader around the world in helping events produce better experiences for runners.  Last month we were asked to share insights and trends at the fifth annual Run Mexico Congress and even made the front page of the largest newspaper in Mexico City.  As our name implies, our focus and priority is to help in the U.S., but as the sport continues to grow around the world, athletic federations and associations are turning to us to help, which we are pleased to offer.  


I look forward to seeing you in Austin and if you are unable to attend, please always feel free to reach out to me with your ideas, suggestions and concerns.  Safe travels!  

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