Make-A-Wish® Joins As New Charity Partner; RAM Racing’s Flagship Event Again Bucks Industry Trend And Boasts Ninth Consecutive Increase In Participation
(Chicago, IL, July 11, 2017) – Runners who love chocolate and charity will mark the 10th anniversary of RAM Racing’s popular Hot Chocolate 15k/5k Race Series in a record 19 cities and with a goal of raising $1 million annually for a new charity partner during the 2017/2018 season according to Steve Ginsburg, RAM’s CEO.
“What started out as one single race ten years ago in Chicago has become such a welcomed community celebration of running, chocolate and charity that cities keep joining the fun,“ said Ginsburg. “Not only are we staging the event in a record number of cities this year, we are also going international with a proposed stop in Mexico City.”
Ginsburg pointed out that RAM’s flagship series has posted year-over-year registration growth nine straight times despite the fact that the running industry recently announced a third consecutive year of decreased participation. Since its inception, over one million runners have crossed a Hot Chocolate finish line.
“We put our runners first,” boasted Patrick McInerney, RAM’s Marketing Director, “and they acknowledge that engagement by coming back - and bringing friends and family with them. From our award-winning swag bags to our industry leading production, technology and free instant photo sharing programs, we offer a race experience that is unmatched. That explains our continued growth.”
RAM also announced a new long-term relationship with Make-A-Wish which has been changing people’s lives for 37 years. “The running community is notoriously generous and after helping us contribute over a million dollars to non-profits over our first decade, we decided to share their largesse with another worthy organization as we launch into our next decade,” added Ginsburg. “Our goal is to get to a point where we are raising a million dollars annually so Make-A-Wish can expand their amazing wish-fulfillment programs.”
David Williams, Make-A-Wish America president and CEO, remarked that “we are honored to work with The Hot Chocolate 15K/5K Series and benefit from the generosity of their dedicated running community. Their enthusiastic large-scale support makes it possible to grant more life-changing wishes for children with critical illnesses.”
Runners can show their magnanimity through voluntary donations upon sign-up for each Hot Chocolate Race, by seeking sponsorship pledges for their runs or through special race-day activations that will be announced soon.
The Hot Chocolate series originated with a single Hot Chocolate Race staged in Chicago in 2007. RAM expanded the Hot Chocolate concept to four cities in 2012 and has been adding races by popular demand ever since. The 2016 Chicago Hot Chocolate 5k was the largest 5k race in the United States for the fourth year in a row. The Hot Chocolate Series 15k races accounted for fifteen of the largest 25 events at that distance last year. Hot Chocolate events were held in 15 cities last season.
Here is the schedule for 2017/2018:
- 10/1/17 Denver
- 10/29/17 Chicago
- 11/5/17 Columbus
- 12/3/17 Scottsdale
- 12/10/17 St. Louis
- 12/17/17 Tampa
- 1/17/18 San Francisco
- TBD Mexico City
- 1/28/18 Houston
- 2/3/18 Dallas
- 2/4/18 Atlanta
- TBD Charlotte
- 2/17/18 Nashville
- 2/25/18 Las Vegas
- 3/4/18 Seattle
- 3/18/18 San Diego
- 3/24/18 Indianapolis
- 4/7/18 Philadelphia
- 4/14/18 Minneapolis
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted build the physical and emotional strength they need to fight a critical illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in 50 countries worldwide. Together, generous donors, supporters, staff and 33,000 volunteers across the U.S., grant a wish every 34 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 285,000 wishes to children in the U.S. and its territories; more than 15,300 in 2016 alone. For more information about Make-A-Wish America, visit wish.org.
About RAM Racing:
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive that offer turnkey expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 16-city 15K/5K Race Series, the nation’s premiere race series, as well as a stable of other regional races. RAM Production offers operations, management, equipment, marketing and consulting to independent race owners and directors to help them elevate their events. RAM’s EnMotive serves as a one-stop technology solution offering fully customizable registration, timing, photography and content capabilities. RAM’s management and operational team time over one million runners annually at events ranging from neighborhood runs to event sizes as large as 50,000 people.
RAM’s mission is to create and execute race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. An event company for more than sixteen years, the RAM Racing brand has become synonymous with the highest quality, USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM’s top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM’s event cities and local races, please visit www.RAMRacing.org and look for us on Facebook, Twitter and Instagram.
EnMotive provides additional efficiencies to event managers to drastically cut down their workload with an easy to use system that incorporates the following modules; Fundraising, Volunteer, Medical, Teams, Dynamic Bib Assignment and Bib Pick-Up, which is the fastest in the industry.