Idea Lab Sessions Set for the 2017 Running USA Industry Conference

Scott Bush, Running USA
Running USA
January 10, 2017

Pressing Industry Topics to be Discussed by Some of the Brightest Leaders in the Sport


2017 Running USA Industry ConferenceWICHITA, Kan. - Conference attendees have the chance to learn best practices and hear insights from running leaders on ten of the industry's most pressing topics during the Idea Lab sessions at the the 2017 Running USA Industry Conference, February 26-28 at Disney's Coronado Springs Resort in Lake Buena Vista, Florida.


Idea Labs bring together experienced veterans of the running industry to tackle the biggest issues in the sport. Each presentation will dive deep into its respective topic, bringing forth solutions race directors and those in the industry can employ to build their businesses.


The ten Idea Lab sessions set to take place at the 2017 Running USA Industry Conference, include:

  • Tourism Partnerships and Community Relationships
  • Brand and Image Update: A Case Study
  • Charities and the Endurance Space: What Comes Next
  • Optimizing Online Marketing
  • Business School - Driving Insights From Your Data
  • The Lowdown on Music Licensing
  • Insurance 101: What do I REALLY need to buy?
  • Year After Year Runner Retention
  • Sponsorship Trends and Best Practices
  • Building a Medical Plan for Any Event


"Idea Labs have been a staple of the Industry Conference and we're excited to discuss even more relevant topics this year," said Christine Bowen, Running USA Vice President of Programming and Operations. "Our expert speakers share real-world best practices and advice, offering practical solutions to help anyone in the sport both understand it better and have more success."


For more information, including who the moderators will be for each session, please visit:


About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit

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