imATHLETE Protected $446 Million in Event Cancellation Coverage in 2017

May 14, 2018

Company increases its coverage limit to $10M per event, providing more safeguarding for the industry’s largest races


LOS ANGELES, Calif., (May 15, 2018) – imATHLETE (, a leading registration technology and data management company that is changing the way event organizers interact with their participants, safeguarded $446 million in 2017, covering potential losses by organizers of events, large and small.  This was a stunning 159% increase over the $172 million covered in 2016

With more frequent occurrences of cancellation due to extreme weather and natural catastrophes, financial protection is more essential than ever. imATHLETE’s Event Cancellation Coverage provides security for event organizers during cancellation decisions, while also dramatically improving the event’s profitability.

imATHLETE recently announced an increase in their Event Cancellation Coverage, moving from $1 million to $10 million in coverage per event.

With event partners such as the Detroit Free Press/Chemical Bank Marathon, Bike New York, Medtronic Twin Cities Marathon, BMO Vancouver Marathon, and the Gasparilla Distance Classic, imATHLETE is committed to safeguarding and driving the success for some of the largest events in the industry.

Jeff Matlow, imATHLETE’s CEO commented, “We’ve seen immediate success with our Event Cancellation Coverage and the increase to $10 million per event creates a new level of security for both events and their participants. This is another great step in our goal to enhance the business of all endurance events.”

Learn more about imATHLETE’s Event Cancellation Coverage.


imATHLETE blends registration, coaching and e-commerce technology with the social communities inherent in running, triathlon, cycling and all participatory sports. Recognized as a leading force in the sporting world with its industry-changing registration technology, imATHLETE is one of the fastest growing companies in the market. Their technology is transforming the relationship between event organizers and their participants. To learn more about imATHLETE, visit Better yet, visit their blog at imATHLETE also can be found on Twitter @IAmAthlete and Facebook @iAmATHLETE.


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