J&A Racing is growing and looking for a Digital Marketing Director.

J&A Racing is an Event Management Company located in Virginia Beach, VA. With a mission to promote and support a healthy lifestyle through the sport of running, J&A Racing produces running events that we want to run. J&A Racing is more than just race day. It’s a collection of moments that create life changing experiences: running & community; running & celebrating; running & accomplishment. With J&A Racing, your possibilities are endless.

Job Description:

The Digital Marketing Director will be responsible for tasks related to communicating and marketing to our participants.  This position will plan, create and implement all social media posts and ads that recruit and retain participants for our multiple Facebook pages/events, Instagram, Twitter, Snapchat, TikTok, YouTube and Pinterest Accounts.  Daily responsibilities will include content creation, calendar management, reporting and analysis.

Job Responsibilities Include:

  • Write and create engaging content for J&A’s social media platforms that includes Facebook, Twitter, Instagram, Tik Tok, Snapchat, and YouTube. This includes but is not limited to:
    • Capturing photo/video for social media posts
    • Writing copy for social media posts
    • Tagging relevant partner/influencer handles
    • Identifying and crafting unique hashtags
  • Manage and schedule the content calendars for all of J&A Racing’s social media channels
  • Plan, build and manage all social media ad campaigns and digital advertising strategy with Google and Facebook
  • Provide reporting and metrics for all key performance indicators of paid digital campaigns
  • Collaborate across departments to manage and schedule social media requests
  • Act as a “Social Media Reporter” at J&A Racing events. This includes but is not limited to:
    • Coordinate with J&A Staff to ensure social media coverage at all J&A Racing events
    • Capture content and post “live” on J&A Racing social media platforms at events
    • Identify and execute social livestreaming opportunities at events
  • Monitor social media trends and present new ideas that will enhance the current content strategy
  • Stay aware and educated within the digital space, to include changes/updates that will affect our line of business on social platforms
  • Participate in departmental meetings
  • Assist with Graphic Design as needed
  • Assist with Video concepts and production as needed
  • Manage Marketing relationships with vendors and volunteers (photographer, vidoegrapher, etc)
  •  Administrative and other duties as assigned

Required Skills

  • Strong level of proficiency with Google Analytics, Google Adwords, and Facebook Business Manager and other web reporting tools
  • A thorough knowledge of social media platforms, including Twitter, Facebook, Instagram, Tik Tok, Snapchat and YouTube, and are able to identify shareable social media content
  • A thorough knowledge of all social media content standards, sizes and file types needed for optimization
  • Experience managing a content calendar and digital strategy
  • Excellent written/verbal communication and time management skills
  • Knowledge of and experience with Creative Adobe Suite and Canva
  • Ability to work independently and with minimal direction
  • Must be available to work all J&A Racing events and other events as necessary
  • Knowledge of Creative Adobe Suite
  • Bachelor’s degree preferred in Marketing
  • 3+ years of related marketing experience
  • Understanding of event marketing, including sporting events and what motivates people to participate

Other

  • Compensation commensurate with experience and expertise
  • 401K and Medical

Qualified candidates are encouraged to submit cover letter, resume, and compensation requirements to kate@jandaracing.com by September 24, 2021.