haku and Chicago Event Management announce a multi-year extension of their long-standing partnership.

With events that include the Bank of America Chicago Distance Series comprised of the Chicago Marathon, Shamrock Shuffle, and Chicago 13.1 plus the BTN Big 10K and Race Management Program, Chicago Event Management has leveraged haku’s best-in-class technology to deliver unparalleled experiences for participants, partners, spectators, and more.

“We are excited to continue our partnership with Chicago Event Management, an organization that shares our commitment to excellence,” said Jose Escobar, Founder & COO at haku. “Our shared successes over the past six years have reinforced our belief in the power of true partnership. It’s all about a commitment to collaboration, innovation, and unwavering dedication to delivering world-class events.”

Over the years, haku has supported the complex technology needs for Chicago Event Management, including CRM, registration/drawing, event management, participant communication, virtual goodie bag, check in, e-commerce, data & analytics, partner management, ticketing, and more.

“haku is a critical partner and we look forward to building on our partnership for years to come,” said Carey Pinkowski, Chicago Event Management CEO & President. “Their platform enables us to provide a smooth and consistent registration experience for our participants and to access insights that guide our efforts to grow and enhance the races and industry conferences we produce.”

Since the partnership kicked off in 2017, both organizations have evolved together to continue raising the bar on the standards for mass participation sports.


haku is an unparalleled technology partner that forward-thinking organizations are working with to create powerful events and surpass their goals. Through a robust all-in-one platform and modern peer-to-peer fundraising suite, world-class organizations can better plan and promote events, track progress, engage their participants, and move their events and businesses forward – all with haku’s state-of-the-art technology ecosystem and unmatched partnership. haku is trusted by organizations such as the Bank of America Chicago Marathon, Vienna City Marathon, European Athletics, J&A Racing, Houston Marathon, Atlanta Track Club, Philadelphia Eagles, Lexus Corporate Run, and many more.


Chicago Event Management (CEM) is an event production company based in Chicago, IL. Since 1996, CEM has worked closely with community partners and leaders in event production to create world-renowned events in the heart of Chicago. At the core of our organization, we believe in sharing best practices, using learnings to create unforgettable experiences and building lasting relationships that lead to new ideas and innovation. To learn more about Chicago Event Management, visit cemevent.com.


Jaclyn Levi



Alex Sawyer

Chicago Event Management