If you love motivating people, giving high fives and celebrating accomplishments with thousands of your closest friends, Virginia Beach is calling your name! At J&A Racing, not only are we an event management company that hosts world class events with a hometown feel, but we are also a high energy crew that loves what we do…and we LOVE running! With a mission to promote and support healthy lifestyles, we also think it is important that our staff has a healthy lifestyle too. We offer competitive salaries and benefits including health insurance, 401K, and flexible PTO.

Job Description:

The Director of Marketing and Communications helps set the tone of J&A Racing to the running community and beyond. This rockstar reports directly to the VP of Marketing and is responsible for all communication through email marketing and online through various websites. Additional responsibilities will include having fun and planning/managing a comprehensive, year-round brand/marketing strategy that will help showcase our races and drive registrations to all J&A Racing events. The Director of Marketing and Communications will also make friends with the press- managing public relations as it relates to press coverage and releases, along with media inquiries. To be successful, this position needs to be someone who wants to work hard and play hard and is passionate about running, health and fitness. It is important that this person also has experience in the endurance industry.

Job Responsibilities:

Marketing and Brand Management

• Work with VP of Marketing to design and build an overall marketing plan and budget

• Create, measure and monitor all email campaigns (including graphics)

• Explore new marketing ideas and partnerships and analyze existing marketing efforts for success and effectiveness

• Create on-brand marketing materials including but not limited to email campaigns, participant communication, websites

• Lead and manage overall branding efforts to help ensure consistency and effectiveness with respect to all brand guidelines

• Assist with sponsor execution and reporting as needed by building campaigns, survey results, and marketing impressions

• Assist with review of all event materials and publications

Public Relations and Communications

• Develop a comprehensive email marketing strategy for all campaigns, as well as participant communication for each event

• Create and maintain an overall marketing calendar for all communication, and collaborate with the Marketing team members to ensure thoroughness and consistency throughout messaging

• Serve as the point of contact for all media including television, print and online publications and maintain national/local/industry media list

• Draft/propose/issue press releases

Website Management

• Manage and update event websites for all J&A Racing events

• Monitor and analyze website performance (search engine traffic and conversion)

• Review SEO and update website content via the content management system in partnership with website host company

• Maintain and seek blog post opportunities and partnerships

Event Specific

• Create all participant communication for J&A Racing events, virtual challenges, and online retail store including participant guides, monthly newsletters, result emails, etc.

• Assist anywhere needed to ensure successful events

Required Skills

• Ideal candidates should have a minimum of 4-6 years of professional work experience

• Experience in the sport of distance running and/or the event industry desired (not required)

• Direct brand management experience

• Familiarity and experience creating email marketing campaigns

• Demonstrated experience using data to identify opportunities and make decisions

• Excellent communication skills, both written and verbal

• Ability to manage several projects simultaneously

• Experience using a CRM system preferred

• Strong working knowledge and understanding of website management tools like WordPress, etc

• Knowledge of and experience with Creative Adobe Suite and Canva

• Excellent written/verbal communication and time management skills

• Ability to work independently and with minimal direction

• Must be available to work all J&A Racing events and other events as necessary (nights & weekends)

• Bachelor’s degree preferred in Marketing

• Understanding of event marketing, including sporting events and what motivates people to participate

Other

• Compensation commensurate with experience and expertise

• 401K and Medical

• Qualified candidates are encouraged to submit cover letter and compensation requirements to kate@jandaracing.com