Teams with Pacer Pedometer to Enhance Event Participant Experience

Caring Marketing
February 15, 2017

Partnership allows to offer unique community building feature


COLUMBUS, Ohio (February 15, 2017) — is pleased to announce an exclusive partnership with Pacer Pedometer, the world's most downloaded daily activity tracking app for iOS and Android. This partnership allows to offer an online community which enhances the runner/walk team experience from the moment they sign up for an event through to event completion.


Pacer  Health has always enabled users to find friends within the app based on common interests such as running or weight loss but this newest feature, focused on runners and walk teams, takes the concept of community to a new level of engagement. Leveraging Pacer’s passion for connecting runners and walkers and building online communities, this cutting-edge feature allows for a personal connection which enhances the racer’s experience in relationship to a specific race. This connection will allow Pace Team Leaders to engage with race participants from the moment they sign up for specific running and walking events.

Once an event participant signs up for a race paced by, they can use the app to:

•   Sign up for a specific race community

•   Connect with a coach, pacer, or training group

•   Find other racers within their own community and across the nation.


Now event participants can connect with their chosen pacer weeks before the event. Not only does this allow the racer to get to know the pacer weeks before the event, but runners and walkers can connect with other event participant for that specific race to share tips and give encouragement. Community members can choose what groups they want to be a part of.


“We recognized a need for runners and walkers to be able to interact with their pacer in advance of race day,” said Mike Caldwell, Pacer co-founder. “We knew that the Pacer app could easily meet this need and provide that digital link between runner and pacer allowing for a deeper connection to the race and a better running and walking experience. This community allows for the runners and walkers to go into the race surrounded and supported by new friends, pace team leaders, and like-minded event participants."


“We are thrilled to be the first partner with this cutting-edge, community building app,” said Jim Crist, President. “This app will bring our experienced pace team leaders together with runners and walkers from the moment the event participant signs up for the race.  Our pacers are looking forward to developing relationships with those they will be running with. They are eager to connect, provide guidance, answer questions, build community and then meet the people in the community face-to-face on race day. For events for which our pace team works, the inclusion of the Pacer Health Pedometer app will connect event participants from the moment they sign up for the event seamlessly through to race day and its completion. This will enhance the event participant’s experience in a way not seen before.”


Sunburst Marathon participants will be able to beta-test this new app during the months leading up to the June race that will be held in South Bend, Indiana.

This new partnership was facilitated by Caring Marketing and its founder Dr. Paul Carringer, an experienced runner with over 170 marathons and ultra-marathons under his feet. 

To learn more about how this innovative app can enhance your race, please contact Paul Carringer at 614-599-0416 to arrange a meeting during the Running USA Conference.



The premier pacing team organization in North America and around the world, provides pacers worldwide for more than 40 races a year ranging from 5Ks to marathons.  With twenty years of experience providing pace teams provides an entire turnkey service for events from promotion to execution and quality management.

About Pacer
Pacer Pedometer is the world's most downloaded daily activity tracking app for iOS and Android. Unlike other apps that require pairing with a wearable device, Pacer runs directly on any smart phone with no need for expensive hardware or extra hassle. It currently has a 4.5-star rating on the iOS App Store and a 4.5-star rating on the Google Play Store.

The latest version of Pacer is now available for free on both the iOS App Store and Google Play.


About Caring Marketing

The firm, founded in 1992, is managed by a longtime marketing professional, Dr. Paul Carringer. The firm works with a variety of clients in retail, government, politics, healthcare, and athletics through services that focus on marketing communications including advertising and public relations, production and support, and content creation with client's story at the center of its service. The company is based in Columbus, Ohio and serves organizations in North America and Asia. Online the company can be found at

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