(Nov. 10, 2021) – Running USA is please to announce that Nicole Sparrow, a longtime contractor for the non-profit organization, has joined its staff in a full-time capacity.

Sparrow has coordinated the event’s conference expo for the past several years and been a part of the on-site conference team since 2010. She will now focus primarily on membership as the organization’s Membership Development Director. Nicole will also continue to assist vendors at the 2022 Conference Expo in Orlando.

“We are so pleased to have Nicole join our standout team full-time,” said Dawna Stone, CEO of Running USA. “Her exceptional customer service approach, commitment to our membership base and knowledge of our organization will make her invaluable in this role.”

“I have always enjoyed my association with Running USA, and I’m thrilled to be able to join this amazing team full time.  The organization’s commitment to its members and the team’s dedication to the running industry makes it the perfect fit for me, and I’m excited to contribute to the growth of the sport that we all love.”

Nicole’s background is in marketing and advertising, promotions and recruitment, and she served as Recruitment Manager for a global CRM firm for over 14 years.

Nicole has completed 14 marathons and dozens of half marathons.  She’s a cofounder of the Instant Classic Trail Marathon in Richmond, VA, which raised funds the local Fisher House Foundation. She also served as a local coordinator for over 4 years with the Healthy Kids Running Series organization, which promotes the joy of running to young kids and families.

She is a mom of two, and when she and her husband are not cheering for their boys from the sidelines of a soccer field, they’re running as many local races as they can.

Contact Nicole Sparrow at nicole@runningusa.org

About Running USA

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org