Pioneers Podcast Sits Down With Lord Sebastian Coe on Leading World Athletics Through Its Biggest Shift in Decades.
The Let’s Do This Pioneers podcast released its latest episode this week, sitting down with Lord Sebastian Coe, President of World Athletics, double Olympic champion, and the man who delivered London 2012 as one of the most successful games in history.
The episode unpacks how road running has grown to make up 95% of the sport World Athletics leads, and why Coe believes the sport was too slow to take that shift seriously in the first place. With 1 billion people now calling themselves runners and finishers at mass participation events exploding globally, the conversation traces how that growth reshaped the priorities of one of the world’s oldest sporting institutions.
The conversation also goes into the harder territory: how Coe’s approach to rebuilding trust has reshaped the Athletics Integrity Unit, why that work is still far from finished, and what it has taken to grow revenues and challenge decades of convention at the top of global sport.
‘This one’s about what it actually takes to lead a sport through change, not just talk about it,’ said Sam Browne, Co-founder and CEO of Let’s Do This, and host of Pioneers. ‘Seb was honest with us about where World Athletics got it wrong, and what rebuilding trust in a sport really looks like from the inside.’
The episode is available now and follows Pioneers’ previous Adidas Building the Shoe That Broke the Two-Hour Marathon (WR) – Patrick Nava & Marc Makowski @ Adidas
About Pioneers: Pioneers goes behind the curtain of the greatest experiences in sport, speaking to the people who designed them and built the experiences and moments we all remember.
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