Produced by BibRave, the two-day activation helps runners save their legs before race day and take a well-earned break afterward.
NEW YORK, NY, October 28, 2026 – BibRave, the leading endurance and fitness marketing agency, is partnering with Therabody to bring complimentary pedicab rides to New York City Marathon weekend on Saturday, October 31, and Sunday, November 1, 2026. Produced by BibRave, the two-day activation brings Therabody’s commitment to recovery into the streets of New York, helping runners save their legs before race day and enjoy a well-earned break after the finish.
Designed around the needs of marathon participants, the activation will feature peach-and-black Therabody-branded pedicabs at key locations throughout race weekend. On Saturday, from 10 a.m. to 6 p.m. ET, runners can find complimentary rides near the 34th Street-Hudson Yards subway station after visiting the Marathon Expo. On Sunday, from noon to 6 p.m. ET, the pedicabs will operate along Columbus Avenue, outside the marathon’s athlete finish-area perimeter, giving finishers an opportunity to sit back and enjoy the city after completing 26.2 miles across five boroughs.
“Recovery is an essential part of every runner’s journey,” said Sierra Hennen, Sr. Director Brand, Performance Category, Therabody. “With these complimentary rides, we’re helping runners save their legs before race day and get a head start on recovery after running 26.2 miles.”
The activation reflects Therabody’s broader approach to supporting athletes throughout their training and recovery journeys. From Theragun massage devices to JetBoots compression boots, the brand offers wellness technology designed to help runners prepare, perform, and recover. Through this race-weekend experience, Therabody and BibRave are extending that commitment beyond traditional product interactions and into a practical moment of support for the running community.
“The most memorable brand experiences meet a real need,” said Tim Murphy, Co-Founder of BibRave. “Together with Therabody, we’re turning a familiar part of getting around New York into a welcome moment of support for runners, before and after their biggest race.”
To learn more about Therabody and explore its recovery and wellness products, visit Therabody.com.
About Therabody
Therabody® is the global wellness technology leader with a mission to empower every body to feel better and move better. Founded by Dr. Jason Wersland in 2016, the company combines science, innovation, and design to create products that optimize human performance and recovery. Recognized as one of Fast Company’s Most Innovative Companies of 2026 and TIME’s Best Inventions of 2025, Therabody continues to set the standard for wellness innovation. Its ecosystem includes the Theragun, JetBoots, TheraFace, SmartGoggles, and TheraCup, as well as digital wellness content and in-person experiences through Reset® by Therabody. For more information, visit Therabody.com or follow @Therabody on social media.
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With over a decade of experience building and managing influencer and ambassador communities for brands of all sizes, BibRave brings a team of strategic social media, creative, and community-focused experts.
BibRave also creates bold, memorable experiential campaigns, managing strategy, creative development, procurement, execution, and inter-agency coordination.
In addition, BibRave delivers best-in-class digital marketing services, including email marketing, social media strategy and management, content creation, and campaign analytics, helping brands connect with audiences through authentic, performance-driven messaging.