… on a Tuesday… at night… in the middle of the urban core? This session will examine how consumer research and concept testing translated into actual runner behavior when Pig Works launched a new experiential running event for Gen Z. Using post-event data and observations from the Pig Works team and stakeholders, we’ll explore what drove registration and engagement, which assumptions proved correct, what surprised us, and what we would change the next time.
November Webinar with Pig Works: What Happened When We Launched a Gen Z Running Event
