Strategic staffing moves help BibRave strengthen, expand its marketing services.
BibRave, the leading-edge endurance and fitness marketing agency, recently announced a key promotion and the addition of two new strategic hires within the organization. These personnel moves bolster the company’s standing within and ability to serve the endurance and fitness markets, while also branching out to support other verticals.
Antonio Yamanaka has been promoted from Sr. Brand Partnerships Director to V.P. of Creative & Experience. In his new role, Mr. Yamanaka will be responsible for overseeing the creative direction and execution of BibRave’s experiential activations, select digital campaigns and influencer programs, and more. He will also be joining BibRave’s core leadership team to help inform and guide the company’s strategic direction.
Mr. Yamanaka has been an integral part of BibRave’s success since joining the company in early 2021. He played a key role in creating and executing some of BibRave’s most successful campaigns and events, including the Nuun Boston Art Gallery, Brooks Hype Fest Ambassador Summit, the Gatorade Endurance “Defy Everyday” Campaign, STRAVA Women’s World Cup Watch Party, and Brooks Speedrun LA. His leadership and vision have been instrumental in driving BibRave’s growth and success.
Additionally, BibRave has added two new members to its team: Richard Patty as Account Manager and Anna Olson as Community Coordinator. Mr. Patty brings a wealth of experience in event production and management to BibRave, having previously worked high-profile CPG brands, event venues, and team sports.
Ms. Olson brings valuable and unique insight as a former content creator and brand ambassador – including time as a BibRave Ambassador – as well as experience as an educator. This background makes her particularly well-suited to build communities and lead large ambassador teams on behalf of BibRave clients.
These exciting staff developments further strengthen and expand BibRave’s capabilities in event production and ambassador management, allowing the company to continue delivering best-in-class influencer programs, digital campaigns, and experiential activations for its clients.
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.
BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave leverages our own large network of social media influencers – the BibRave Ambassadors – to drive more race registrations and product sales for our event and brand partners.