BibRave tapped their nationwide network of endurance sports influencers to create buzz and drive registrations for the iconic event

Richmond, VA –  BibRave, the leading-edge endurance and fitness marketing agency, recently partnered with event organizer Sports Backers to drive hundreds of registrations for the Allianz Partners Richmond Marathon.

BibRave’s expertise in influencer marketing and management proved instrumental in boosting registration numbers for the Allianz Partners Richmond Marathon, also known as “America’s Friendliest Marathon.” BibRave utilized their nationwide network of running influencers, The Vibe: A BibRave Network, to create high-quality, authentic digital content that resonated with the running community on social media channels, resulting in a remarkable influx of participants eager to be part of this premier event.

Sports Backers’ Executive Director, Jon Lugbill, expressed gratitude for BibRave’s role in achieving the boost in registration numbers. “The success of our partnership goes beyond enhancing the participant experience; it’s about bringing more runners into our community. BibRave’s influencer program has not only driven registrations but has also strengthened the bond we share with our participants.”

Andy Wallace, Vice President of Programs & Partnerships at BibRave, shared his excitement about the impact of the partnership, stating, “Our collaboration with the Allianz Partners Richmond Marathon has exceeded expectations, especially in terms of driving registrations. We take pride in leveraging The Vibe: A BibRave Network to connect with runners and inspire them to participate in this iconic event.”

The Allianz Partners Richmond Marathon and BibRave are committed to sustaining this momentum and recently renewed their partnership for promotion of the 2024 event to be held in Richmond, Virginia on November 16th.

About Sports Backers

With a key message of Let’s Go, RVA, the mission of Sports Backers is to inspire people to live actively. A nonprofit organization, Sports Backers is dedicated to producing nationally recognized quality sporting events and programs that motivate residents and visitors alike to be more active, supporting youth running and fitness programs, and advocating for safe and connected networks of bike and pedestrian infrastructure. Learn more at

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – The Vibe: A BibRave Network – to drive more race registrations and product sales for our event and brand partners.