BibRave will support the race with marketing strategy, content creation, execution, and engagement
Portland, OR – BibRave, the leading-edge endurance and fitness marketing agency is bringing its expanded marketing services to the IMT Des Moines Marathon. BibRave is following up on the creation of the IMT Des Moines Marathon’s successful #RunIowa campaign in 2021 with signature race campaign promotion, driven by its national network of running influencers, and this year will add a comprehensive digital marketing strategy including content development, execution, social engagement, and reporting.
BibRave will fully manage all IMT Des Moines Marathon social media channels, including content calendaring, copy and asset creation, posting to all platforms, daily engagement, and detailed monthly reporting. In addition, BibRave will design and execute all marketing email campaigns. All services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, custom content, and paid social.
“When it comes to our marketing services and race promotion, BibRave just gets it,” said Chris Burch, IMT Des Moines Marathon Race Director. “As a race director, I have a lot of tasks that need my attention. BibRave works seamlessly with our team to alleviate some of those tasks by anticipating and creating digital content that helps to boost registrations and bring our participants the best experience possible.”
“The IMT Des Moines Marathon is a stellar race with an amazing race organization,” said Tim Murphy, Co-Founder of BibRave. “We’re thrilled to work with their team to manage their digital content and provide strategy, engagement, and reporting to ensure that their messaging stays fresh and help their team deliver the top-notch race weekend they are known for.”
About IMT Des Moines Marathon
The IMT Des Moines Marathon advocates for individuals who actively participate in their health and wellness by engaging, coordinating, and providing community-related running events and initiatives. Since its inception in 2002, the Des Moines Marathon has provided a positive image of Des Moines as a place to live, work, and play by offering race distances for athletes of all ages and abilities, including the IMT Des Moines Marathon & Half Marathon, Bankers Trust Marathon Relay, Principal 5K Road Race, and the MercyOne Children’s Hospital Kids Run.
BibRave is a marketing agency that specializes in fitness and endurance sports. With 8+ years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
The company also develops creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination as needed.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.
BibRave launched in 2013 and is headquartered in Portland, Oregon.