The influencer and ambassador experts to launch program supporting Bike New York events, New York biking community charitable impact
Portland, OR – BibRave, the leading-edge endurance and fitness marketing agency, recently launched applications for the first-ever Bike New York ambassador program. “The Bike New York Roadies” will help spread excitement about the non-profit’s events and educational programming across the Tri-State area.
Bike New York promotes and encourages bicycling and bike safety through education, community outreach, and events. They offer free bike education programs throughout the five boroughs, teaching 30,000 kids and adults each year how to ride a bike safely and confidently in the city. The organization also hosts several regional and community rides, from small-scale local rides to the TD Five Boro Bike Tour, the world’s largest charitable bike ride.
“‘The Bike New York Roadies’ will help educate area cyclists and promote all of the cool events and activities we provide throughout the year,” said Andy Gould, Chief Operating Officer of Bike New York. “From the TD Five Boro Bike Tour to the Twin Lights Ride in New Jersey and Discover Hudson Valley Ride, our events represent the diversity of the biking community in the New York Metro Area. We’re thrilled to be working with BibRave to build and grow this important group of biking evangelists!”
Applications for the “Bike New York Roadies” recently closed, and BibRave is working with Bike New York to evaluate and finalize the community. Once the group is set, they’ll begin receiving their “Bike New York Roadies kit,” complete with branded jersey, water bottle, and hat to help them spread the word about Bike New York’s events and charitable work. Members will also receive complimentary entries to all Bike New York events, as well as first news about local rides and other community-building activities across the city.
“Bike New York is an amazing non-profit that has done so much great work to build education, access, and enthusiasm for the biking community in New York and across the region,” said Tim Murphy, Co-Founder of BibRave. “We’re honored and excited to help them build a community of biking evangelists to keep the New York biking love rolling!”
About Bike New York
Bike New York is a 501(c)(3) nonprofit that provides free bike education programs throughout New York City. Bike New York teaches bike education and safety skills to 30,000 kids and adults each year. Funding for these programs comes from numerous annual events, including the TD Five Boro Bike Tour and regional rides like Discover Hudson Valley and the Twin Lights Ride. www.bike.nyc
BibRave is a marketing agency that specializes in fitness and endurance sports. With almost 10 years’ experience building and managing influencer and ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
The company also develops creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination as needed.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.