BibRave will develop marketing strategy, create & execute content, and provide engagement for marquee Adrenaline Special Events
Honolulu, HI – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Adrenaline Special Events, LLC (ASE) to provide comprehensive digital marketing across ASE’s impressive roster of endurance sports events including Bunny Rock, the Halloween Hustle, Stan’s Donut Run, and the Santa Hustle series.
BibRave will develop and execute a multi-event and cross-platform marketing strategy for ASE that will include paid social media, digital content calendaring, copy and asset creation, campaign execution, daily engagement, and detailed monthly reporting for ASE marquee event channels. BibRave will also develop automated, reactive, and customized email marketing journeys to utilize targeting, segmentation, and consumer data – ensuring that email messaging is more effective.
“We are thrilled to bring the BibRave team on board to manage our marketing efforts,” said Aaron Del Mar, CEO of Adrenaline Special Events. “BibRave’s expertise in the endurance sports marketing industry will help us reach a wider audience and provide our participants with even more unforgettable race experiences.”
BibRave services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, and custom content.
“We’re excited to partner with the Adrenaline Special Events to help support their impressive lineup of events,” said Andy Wallace, V.P. of Programs & Partnerships. “We look forward to leveraging our expertise and innovative marketing strategies to enhance the event experience for participants and provide increased value for ASE’s partners.”
About Adrenaline Special Events
Adrenaline Special Events, LLC is an event management company specializing in the formation and production of athletic events. Their vision for race events is to create and execute the most participant-centric experiences; to build a place where people can exceed their dreams of what is possible. Adrenaline Special Events is located in Palatine, Illinois.
BibRave is a marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.