BibRave will develop marketing strategy, create & execute content, and provide engagement for marquee Race Day Events
Honolulu, HI – BibRave, the leading-edge endurance and fitness marketing agency, is partnering with Race Day Events (RDE) to provide comprehensive marketing services across RDE’s impressive roster of endurance sports events including the Wisconsin Milkman Triathlon, Dairyland Dare, Wisconsin Women’s Triathlon, and the Madison Mini.
BibRave will develop and execute a multi-event and cross-platform marketing strategy for RDE that will include paid social media, content calendaring, copy and asset creation, post execution, daily engagement, and detailed monthly reporting for RDE marquee event channels. BibRave will also create social media channels on new platforms to broaden the reach for each event. In addition, BibRave will author, design, and execute all email marketing journeys.
“The BibRave team is truly the experts when it comes to endurance sports marketing,” said Ryan Griessmeyer, President of Race Day Events. “We’re thrilled to hand this piece over to them so that our team can focus on bringing our participants the outstanding race experiences they have come to expect from Race Day Events.”
BibRave services will be performed under a monthly retainer model, allowing the flexibility to explore, innovate, and ideate around digital sponsor and community activations, video content, race weekend programming, and custom content.
“Race Day Events operates an impressive lineup of races throughout the year,” said Andy Wallace, V.P. of Programs and Partnerships at BibRave. “We’re excited to bring marketing strategies that will help grow these events and bolster their presence in the endurance sports industry.”
About Race Day Events
Race Day Events is an event production, race timing, and equipment rental company located in Fitchburg, Wisconsin. Their mission is to be one of the leading producers and providers of entertainment and recreation events. Each season, the Race Day Events team fully produces more than 30 of their own races and provides equipment and services for many more events nationwide. Race Day Events works with all types of events from small, community 5k/10k run/walks, to large multi-day bike rides, triathlons, and full marathons.
BibRave is a marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative event and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the BibRave Ambassadors, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.