Global Insights and strategy leader and former Director at Netflix, Nikkia Reveillac, BrainTrust CEO and author, Jeff Bloomfield, and Community and Collaboration Strategy Consultant, Jono Bacon, announced among the first speakers of the Business of Running Events conference taking place this July in Colorado Springs.


London, ON (Friday, March 22, 2024) – The Business of Running Events conference is a new multi-day conference for running and trail event industry executives, hosted by World Athletics and ASICS. They’ve recently revealed the first few speakers confirmed for their inaugural event taking place this July, which seeks to provide industry professionals with the business strategies, tools, and frameworks to grow their running event businesses.

The inaugural speaker lineup of this conference, tailored for running event executives, underscores a commitment to pioneering research and innovation, fostering impactful communication, and cultivating community-building strategies. Ultimately, the aim of this conference is to empower current industry leaders by bolstering their expertise and business acumen.

Nikkia Reveillac

● Business strategy leader, former Director of Consumer Insights at Netflix, and the current host of the ‘Culture Unfit’ podcast.

● Topic: Why Research Is the Heart and Soul of Innovation

Jeff Bloomfield

● BrainTrust CEO, and Author

● Topic: The Science Behind World-Class Communicators

Jono Bacon

● Community and collaboration strategy consultant, Author, and previous community leader at Canonical, GitHub, and XPRIZE.

● Topic: The Art of Community

“When developing this conference, we recognized a gap in current conference offerings, and a need within the industry to support higher-level executives of running events who are looking for the best and newest strategies that will take their business to the next level,” said Alex Vander Hoeven, CEO of Race Roster, an ASICS-owned registration platform. “Where many conferences support the important operations and mechanics of making an event happen, The Business of Running Events Conference will provide an opportunity for industry leaders to learn essential leadership skills, as well as business and marketing tactics that they can take back and execute with their larger teams, and ultimately grow their revenue.”

Want to learn more about this conference?

Spots at the Business of Running events are limited! To request an invitation or learn more about this event, please visit the Business of Running Events conference page:

For conference related questions, please reach out to: