Boulder, CO – BOLDERBoulder, one of the most renowned races in the United States and named America’s All-Time Best 10K by Runners World, has announced an exciting new partnership with Let’s Do This, the leading technology partner for endurance events. This new long term collaboration is set to redefine how participants register and engage with the 4th largest race in the United States, combining innovative technology with an enduring commitment to delivering a world-class runner experience.
With a shared vision of optimizing the participant experience and engaging more runners to take part, the partnership will see both the BOLDERBoulder 10k, held each Memorial Day and its sister race ColderBOLDER, held in December, introduce a new streamlined and intuitive registration process.
Thanks to a new system designed with scalability and stability top of mind, the race will be able to assure smooth performance even during peak registration periods. Taking advantage of Let’s Do This’ solutions across CRM, race-day registration, abandoned cart and more, the partnership will help the BOLDERBoulder team focus on delivering a top-notch experience on race day and beyond.
Beyond transforming the participant experience, Let’s Do This will also bring operational efficiencies to the BOLDERBoulder team. Advanced reporting & analytics tools, as well as extensive data support and A/B testing will reduce the administrative burden on the team, while driving valuable insights to enhance key event outcomes – with less time spent navigating admin, and more time preparing to enjoy the iconic race experience that has made BOLDERBoulder a firm favorite in the running community.
Cliff Bosley, Race Director of BOLDERBoulder, said: “We’re excited to partner with Let’s Do This as our official registration platform for the BOLDERBoulder. Their technology makes it easier than ever for our participants to register and manage their race experience, and their team shares our passion for delivering an unforgettable race day. This partnership helps us continue to innovate while keeping the runner at the center of everything we do.”
Sam Browne, CEO and Co-Founder of Let’s Do This, shared his enthusiasm: “We’re honored to partner with BOLDERBoulder to make one of America’s most beloved events even more accessible and engaging. What Cliff and his team have built over the years is hugely impressive, and in the short time we’ve been working with them, their immense passion for this industry has really shone through. We cannot wait to see our technology powering them into the future.”
About BOLDERBoulder
The BOLDERBoulder, founded in 1979 by Frank Shorter and Steve Bosley, is one of the largest and most acclaimed 10K races in the world. Each year, on Memorial Day, over 45,000 runners, joggers, and walkers cross the finish line on the campus of the University of Colorado. Following the race, runners fill the stands to watch the conclusion of the International Professional Team Challenge and then one of the largest Memorial Day Tributes in the country. The race was named “America’s All-Time Best 10K” by Runner’s World Magazine and is the 4th largest running race in the U.S. generating over $23 million in economic impact to the Boulder community.
About Let’s Do This
Let’s Do This is a leading registration and technology platform for events, helping organizers grow through powerful registration, event management, marketing, and data tools. As the first platform built for social registration, Let’s Do This multiplies word-of-mouth growth through teams, invites, referrals, and an app designed to help people discover and engage with events in their network.
Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company), and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Honolulu Marathon Association, Ragnar Events and Diplo’s Run Club.
Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures, and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation – together.
www.letsdothis.com.