Partnership celebrates the 50th running of New England’s longest-running all-women’s sporting event
Boston, MA – Conventures, Inc. today proudly announced Brooks Running as the new Official Footwear and Apparel Sponsor of the Boston 10K for Women, marking the beginning of a new partnership as the iconic race prepares to celebrate its historic 50th running on Saturday, October 10, 2026.
As one of the world’s leading performance running brands, Brooks joins one of the nation’s most celebrated road races at a milestone moment in its history. Together, Brooks and the Boston 10K for Women share a commitment to empowering women through movement, building community through running, and creating memorable race-day experiences for participants of every age and ability.
“Brooks has long been recognized for putting runners first, and that’s exactly what the Boston 10K for Women has done for nearly five decades,” said Dusty Rhodes, Founder of the Boston 10K for Women. “As we celebrate our 50th running this October, we’re thrilled to welcome Brooks to the Boston 10K for Women family. Their passion for the running community and commitment to helping every runner achieve their goals makes them an ideal partner for this historic event.”
As the Official Footwear and Apparel Sponsor, Brooks will outfit race staff and volunteers while bringing its expertise and enthusiasm directly to participants through race weekend activations and experiences. Brooks will also provide the official participant technical race shirt, giving every runner a high-performance commemorative keepsake from the event’s landmark 50th edition.
“We’re honored to partner with the Boston 10K for Women as it celebrates such an incredible milestone,” said Ed Riegert, Director, North America Retail & Events Marketing. “For 50 years, this event has inspired generations of women to discover the joy and power of running. Brooks strives to enable lifelong movement and awaken the runner in everyone, so we’re excited to help celebrate every participant who crosses the starting line this October.”
Brooks will also empower the event’s popular Run Club, which gathers women every Saturday for a morning run with friendship and camaraderie. The runs resume on Saturday, August 1 and will be held at the Boston Marathon Sports location on Boylston Street.
Since its founding in 1977, the Boston 10K for Women has welcomed more than 197,000 runners while showcasing Olympians, world champions, first-time racers, and generations of women who have made the event an annual tradition. The race has played a pioneering role in advancing women’s distance running and remains New England’s largest all-women’s road race.
The 50th running will celebrate the event’s remarkable legacy while looking ahead to the next generation of runners. Participants will enjoy the race’s signature flat and scenic 6.2-mile course, a vibrant race festival, wellness programming, and special anniversary celebrations recognizing five decades of women breaking barriers and inspiring one another through sport.
Registration for the 50th Boston 10K for Women is now open. For more information or to register, visit www.boston10kforwomen.com.
About the Boston 10K for Women:
Established in 1977 as the Bonne Bell Mini Marathon, the Boston 10K for Women is the longest-running all-women’s sporting event in New England and one of the most historic women’s road races in the United States. Organized annually by Conventures, Inc., the race welcomes thousands of participants each year to Boston’s scenic streets while celebrating women’s health, fitness, achievement, and community. More than 197,000 women have participated in the event since its inception. For more information, visit www.boston10kforwomen.com.
About Brooks Running:
Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to awaken the runner in everyone, through innovative gear, tools, and experiences. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.BrooksRunning.com for more information or follow @brooksrunning.