New partnership aims to elevate the training experience and drive performance across Canada’s top 10K races
Toronto, ON – [4th August, 2025] – Canada Running Series (CRS), one of North America’s leading race organizations, has announced a new partnership with Coopah, the world’s leading independent run coaching app, to bring personalized, performance-driven coaching to participants of the Under Armour Toronto 10K and Under Armour Vancouver Eastside 10k.
As part of this collaboration, all registered runners will gain access to Olympic athletes and coaches via Coopah, paired with real-time coaching support, personalized feedback, and in-app guidance tailored to each athlete’s goals.
“Partnering with Coopah, the world’s leading independent run coaching app, allows us to truly elevate the training experience for every runner,” said Alan Brookes, President of Canada Running Series.
“It’s easy to see why so many events are teaming up with Coopah, their extra community activation as well as the recovery component post-race mean that Coopah is with you all year round, 365 days, not just for one race or training cycle. Their best-in-class coaching platform delivers personalized plans and real-time support from some of the top coaches in the sport. We’ve already seen incredible results, with many of our runners achieving new personal records at the Under Armour Toronto 10K. We’re excited to see this impact grow as our partnership continues to expand.”
Coaching That Meets Every Runner Where They Are
Coopah specializes in making high-quality training accessible to all levels of runners, from
first-time 10K participants to experienced athletes chasing personal bests. Each runner receives a personalized training plan, developed by elite coaches and adjusted weekly based on progress, goal race, and lifestyle. Built-in chat support from real coaches ensures runners stay motivated, accountable, and injury-aware.
For race organizers, Coopah provides more than just training plans, it offers a scalable way to increase participant satisfaction, improve finish rates, and build lasting brand affinity.
“Coopah is well renowned for helping runners hit their PR goals. So much so that if you don’t, we give you your money back,” said Pete Cooper, co-founder of Coopah.
“We already partner with events in seven countries, and we’re thrilled to deepen our footprint in North America with this partnership. Toronto and Vancouver are iconic cities in running culture, and we’re proud to support CRS in delivering world-class experiences for their athletes.”
Why This Partnership Matters to Race Directors
As the endurance event industry continues to evolve, event organizers are increasingly focused on creating year-round value for participants, not just race-day experiences. This partnership is a direct response to that shift—bridging the gap between registration and finish line with a full-spectrum coaching solution. The impact is already visible:
● Runners at the Toronto 10K using Coopah’s coaching saw higher engagement and more PRs
● Coopah’s data shows a 91% finish rate among marathoners using the app compared to 64% without
These results point to a broader opportunity: to improve the runner journey, boost loyalty, and increase the ROI of race partnerships through coaching.
About Canada Running Series
Canada Running Series (CRS) is the nation’s premier running event organization, managing eight events nationwide including the TCS Toronto Waterfront Marathon, Under Armour Eastside 10K, and Vancouver Half Marathon. Their events welcome over 60,000 runners annually and are built around inclusivity, community, and performance excellence.
About Coopah
Coopah is the fastest-growing independent run coaching app in the world. Built for runners chasing more, Coopah delivers personalized training plans, live coach support, and data-driven progress insights—all through a mobile-first experience. Coopah partners with leading races, brands, and charities to bring high-quality coaching to the masses.