New partnership offers Cowtown participants real coaches, custom training plans, and exclusive race prep tools ahead of the 2027 event.
FORT WORTH, Texas —Cowtown Marathon, one of Texas’ premier running events, announced a new partnership with Coopah, a run coaching app, to offer participants personalized, coach-guided training plans as they prepare for the 2027 race.
The partnership gives Cowtown runners access to Coopah’s network of qualified coaches, who build individualized training plans based on each runner’s pace, goals, and race history. Whether training for a first race or returning to chase a personal best, runners can adjust their plans in real time through direct coach communication — accounting for injury, illness, travel, or changes in schedule.
“Partnering with Coopah means every runner, no matter where they live or how experienced they are, has real support behind them every step of the way to the start line,” said Cowtown Marathon Executive Director Heidi Swartz.
Key features of the Coopah platform include:
- Chat with a Coach — Direct, ongoing access to a qualified coach for adjustments around injury, illness, travel, or fueling and technique questions
- Race Day Confidence Score — Real-time tracking that shows runners how prepared they are to meet their race goal
- Weekly Coach’s Report — A personalized progress scorecard with feedback and focus points
- Seamless Sync — Compatibility with Strava, Garmin, Coros, and Apple Watch
“Cowtown has built something special — a race that runners come back to year after year, and a community that shows up for each other. We’re proud to give that community the same level of coaching support that elite athletes rely on, tailored to every pace and every goal,” said Coopah Founder and CEO Peter Cooper.
The Coopah partnership complements Cowtown’s existing in-person Trailblazer Training Program, giving runners the flexibility to choose between local in-person coaching in the Dallas-Fort Worth area and an app-based plan they can follow from anywhere.
Cowtown Marathon participants can claim an exclusive offer from Coopah — two weeks free and 25% off — using code COWTOWN at https://coopah.com/event/train-for-the-cowtown-marathon/.