Detroit, MI – February 29, 2024 – The Detroit Free Press Marathon, North America’s largest International road race, proudly announces Brooks Running Company as its new Official Footwear and Apparel Sponsor. This partnership marks a significant milestone in the marathon’s history, bringing together two organizations dedicated to celebrating and supporting runners of all levels.

As the Official Footwear and Apparel Sponsor, Brooks will offer participants high-quality running gear and footwear designed for peak performance and comfort, to be sold through the Detroit Free Press Marathon’s Official Retailer, Running Lab.

Aaron Velthoven, Vice President and Race Director of the Detroit Free Press Marathon, expressed enthusiasm about the partnership, stating, “We are excited to join forces with Brooks, a company that shares our commitment to the running community and to providing an exceptional race day experience. This partnership will bring new energy and support to our participants, helping them to achieve their personal bests. We look forward to creating an unforgettable event together.”

Brooks is equally excited about the collaboration, with Rick Wilhelm adding, “The Detroit Free Press Marathon is a cornerstone event in the running world, and we’re honored to support its participants as the official footwear and apparel sponsor. At Brooks, we believe that a run can flat out change a day, a life, and the world. We’re committed to empowering every runner on their journey to the finish line and beyond.”

The Detroit Free Press Marathon Weekend presented by MSUFCU is set to take place on October 18-20, 2024. Runners and spectators alike can look forward to a weekend filled with inspiring performances, community engagement, and the latest in running innovation thanks to this new partnership.

For more information about the Detroit Free Press Marathon and to register for the event, visit To learn more about Brooks and their products, visit

About the Detroit Free Press Marathon: The Detroit Free Press Marathon, presented by MSUFCU, is Michigan’s largest road race and a beloved tradition among runners across the world. Featuring a unique cross-border course between the United States and Canada, the event showcases the spirit of Detroit and its vibrant communities. The marathon aims to inspire health, fitness, and a sense of community through running.

About Brooks Running Company: Brooks Running Company designs and markets high-performance men’s and women’s running shoes, apparel, and accessories. With a mission to inspire everyone to run and be active, Brooks is dedicated to creating innovative gear that keeps runners running longer, farther, and faster. The company is committed to building great running gear that reflects the runner’s needs and the environmental responsibility of the planet.