BOULDER, CO. – FinisherPix, the premier provider of endurance sports photography, is excited to announce a new partnership with RunSedona as the event’s official photography partner. The 22nd annual race, produced by BlueWolf Event Productions, takes place Saturday, February 7, 2027. After selling out at 4,000 athletes in each of the past two years, RunSedona is on pace for a third straight sell-out.
“RunSedona has one of the most photogenic courses in running, and that’s exactly where our photographers love to be,” said Robbie Little, Co-Founder of FinisherPix. “We’re thrilled to partner with RunSedona and give every athlete, from half marathoners to 5K walkers and their costumed pups, photos worth sharing from the red rocks.”
RunSedona starts just outside Sedona and follows Dry Creek Road, Boynton Canyon Road, and Boynton Pass Road through some of the most striking red rock scenery in the world. Runners from all 50 states and around the globe come to Sedona for the course and the cool, sunny February weather. FinisherPix photographers will be stationed across the course to capture every athlete against that backdrop, from the start line to the finish.
“We are absolutely thrilled to elevate the runner experience this year by teaming up with FinisherPix as our official photography partner,” said Jeffrey Frost, Event Director. “Bringing a world-class photography team onto the course allows us to capture every milestone moment with professional quality, and the excitement is already clear given the incredible response to our pre-race photo pack sales.”
RunSedona offers four events for all ages, paces, and abilities. The Half Marathon is the marquee distance, a rolling out-and-back course deep into red rock country. The 10K follows a flowing, highly photogenic route along Dry Creek Road, and the 5K Run is built for speed with views of the crimson cliffs. The non-timed 5K Walk welcomes strollers and leashed dogs, with a Costume Contest and prizes for the best-dressed four-legged finishers. After the race, athletes and supporters can refuel at the post-race Concourse, featuring local food trucks and an expo with wellness and recovery zones, gear, and souvenirs from Sedona businesses and event partners.
“What makes FinisherPix so incredible is how seamless they make the entire process for our athletes,” said Holly Colson, Event Marketing Director. “Not only will participants get stunning, professional photos to celebrate their amazing achievements, but their advanced bib-tracking technology means runners can effortlessly find and share their images the day they cross the finish line.”
Registration is open at runsedona.com.
About FinisherPix:
FinisherPix, powered by Outside Interactive Inc., is the premier provider of endurance sports photography, delivering high-quality race day photos and videos to athletes around the world. As the photography service provider under the media powerhouse Outside Interactive, FinisherPix is perfectly positioned to offer more value and partnership opportunities to events and event participants. FinisherPix offers turnkey event service to deliver fast, personalized photo services to participants and offers event organizers opportunities to reach Outside Inc’s audience of active outdoor enthusiasts.
Partner with FinisherPix: Tim McMahon, Sales Director, tmcmahon@outsideinc.com
About BlueWolf Event Productions:
BlueWolf Events brings over 25 years of specialized event planning and production experience across running, cycling, and multi-sport industries. As recognized leaders in event logistics, permitting, and high-quality race production, BlueWolf is dedicated to creating safe, memorable, and environmentally conscious athlete experiences.
About Outside:
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 70 million monthly active users and has more than 100 million registered users across its network of 20+ media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, and more. Outside’s mission is to actually help people get outside and experience healthy, connected, and fulfilling lives, whether they are longtime adventurers or those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at www.OutsideOnline.com.