(Dec. 10, 2025) — VCPM Inc. announced the launch of a dedicated Instagram account for its Game Changers program, marking a significant milestone in the growth and continued impact of the initiative designed to empower Women of Color in the run coaching industry. View the account here.
“Today we launched a dedicated Game Changers Instagram handle, a milestone that reflects how far the program has come and how powerfully it continues to grow,” said Vanessa Peralta-Mitchell, founder of the Game Changers program. “We welcome supporters to join, follow and continue to be a part of changing the game with us.”
Game Changers is a pioneering initiative by Vanessa C. Peralta-Mitchell that focuses on expanding access, representation, and opportunity within the run coaching space. Through education, mentorship, and community-driven strategy, the program equips participants with the tools and confidence needed to transition from runners into certified coaches, helping to build a more inclusive and representative future for the sport.
The new Instagram presence will serve as a hub for nationwide updates, community engagement, and engaging storytelling, amplifying the vibrant voices and experiences of current and future Game Changers participants.
Supporters and community members are encouraged to follow and engage with the new account at https://www.instagram.com/gamechangersrun.
About VCPM Inc.
VCPM, Inc. is dedicated to advancing equity and opportunity within the running industry through innovative programs, education, and community-focused initiatives. Its Game Changers program specifically supports Women of Color pursuing leadership and coaching pathways in the sport to redefine who is seen as an expert and leader in the run industry.