Madison, WI — May 12, 2026 — Group Health Cooperative of South Central Wisconsin (GHC-SCW) returns as the official health care partner of Run Madtown’s 2026 events, underscoring the organization’s longstanding commitment to advancing community health, wellness and access to high-quality care. This year, their involvement with the event expands to include the provision of cooling towels for participants at the finish line, perfect for a warm race day.
As a non-profit, member-owned health plan, GHC-SCW brings a community-first approach to health care, one that prioritizes people over profit and focuses on improving overall well-being across the region. Serving more than 70,000 members in South Central Wisconsin, the cooperative is dedicated to delivering accessible, comprehensive and high-quality health care services.
“Events like Run Madtown are powerful reminders that health is built in our communities through movement, connection and shared experiences,” added Sally Frings, Chief Nursing Officer. “We are honored to play a role in helping individuals and families lead healthier lives.”
“Run Madtown is truly about building a healthier, more connected community,” said Beth Salinger, race director of Run Madtown. “Partnering with Group Health Cooperative of South Central Wisconsin brings that mission to life in a meaningful way, helping us support every participant while reinforcing the importance of wellness both on and off the course.”
Runners will pass by GHC-SCW’s Capitol Clinic on race day as they make the turn onto the SW Commuter Path. Registration for the event is available here.
GHC-SCW is guided by core values rooted in community involvement, equity and innovation. As a cooperative, it actively engages members in shaping services and prioritizes initiatives that improve population health, enhance care quality and create a more inclusive health care environment.
Through its partnership with Run Madtown, GHC-SCW aims to support event participants at every level, from first-time runners to seasoned athletes, while promoting the importance of preventive health and active living. The collaboration highlights the organization’s broader mission to ensure individuals not only receive care when they need it, and also have the tools and support to stay healthy and prevent negative health outcomes.
GHC-SCW’s integrated care model further reinforces this approach, offering a wide range of services including primary care, specialty care and behavioral health, all designed to support the full spectrum of physical and mental well-being.
Run Madtown, Wisconsin’s most inclusive running event, brings together thousands of participants each year, celebrating fitness, community spirit and the vibrant culture of Madison. GHC-SCW’s involvement will help enhance the participant experience while reinforcing the importance of health and wellness across the region.
About Group Health Cooperative of Central Wisconsin
When health care and a health plan work together, the result is high-quality care and member-centered service. GHC-SCW is a non-profit, member-owned health plan providing care and coverage to more than 70,000 members throughout south central Wisconsin.
As GHC-SCW celebrates its 50th anniversary, it reflects on five decades of innovation and community-focused care. Fifty years ago, they pioneered a shift in the Dane County health care landscape as the area’s first HMO, founded on the belief that there was a better way to provide health care. Community members envisioned an organization that brought health insurance and health care together, and today, that simple idea has grown into a nationally recognized leader in health care.
About Run Madtown
Run Madtown is Wisconsin’s premier inclusive running event, offering a scenic and challenging course through the heart of Madison. Held annually, the event features a variety of race distances, including a half marathon, 10K, Twilight 5K, and New Rudy’s Rainbow Mile, welcoming athletes of all levels, from elites to walkers. Known for its vibrant atmosphere and strong community support, Run Madtown celebrates fitness, endurance, and the welcoming community spirit of Madison. For more information, visit RunMadtown.com.