Miami, FL — February 19, 2026 — haku, the global leader in technology for endurance events and fundraising, announced the launch of the waitlist for Operational Intelligence on haku, the first always-on operational intelligence platform, powered by AI, built specifically for endurance events.
As endurance events face rising costs and increased competition for participants, organizers are under pressure to drive revenue beyond registrations without increasing software spend. Operational Intelligence on haku was built to meet that moment.
Unveiled at the Running USA 2026 Industry Conference, Operational Intelligence on haku is embedded directly into the platform’s workflows and operates continuously in the background — unlike standalone AI tools or chat-based assistants that require prompts or live outside core operations.
Because haku unifies events, customers, marketing, and transactions within a single system, its intelligence has complete context. This enables it to surface revenue opportunities and automate action precisely when and where organizers need it most.
For example, if registration momentum slows within a specific category, Operational Intelligence can detect the trend as it emerges and trigger targeted marketing workflows before overall revenue is impacted. By identifying retention gaps, upsell opportunities, and underperforming bundles in real time, it empowers organizers to act while there is still time to influence outcomes.
“This isn’t just another AI tool and it’s not a chatbot,” said Jackie Levi, Chief Strategy Officer at haku. “It’s true business intelligence embedded directly into your workflows – built to accelerate decision-making, automate action, and surface the insights that actually move your business forward. While most platforms add AI agents on top, we built intelligence into our foundation.”
The launch builds on haku’s established AI leadership, including the haku AI Companion — the first AI assistant in the endurance industry — which supports customer service, content creation, communications, and campaign development. Operational Intelligence expands on that foundation, evolving AI from an assistant into a continuous operational engine designed to drive measurable growth at scale.
Organizers can now join the waitlist to be among the first to experience Operational Intelligence on haku.
About haku
haku is the global leader in endurance management technology. Its all-in-one platform for endurance events goes far beyond registrations to manage every part of the event lifecycle, memberships, fundraising, e-commerce, marketing, and more. With haku event organizers, race directors, and their teams can cut out busy-work, deliver a better experience, and generate more profit. It brings everything together in one intuitive solution. With the industry’s only native CRM, innovative AI capabilities baked in, and a powerful suite of capabilities, haku unlocks the full potential of your data, driving revenue growth beyond registrations, increasing efficiency, and enabling smarter, data-driven decisions. Fully customizable, scalable and built for security, haku adapts to your workflow so you can focus on what matters most: running a successful event.