April 10, 2025 — Headsweats, a leader in performance apparel & headwear, is proud to announce a long-term partnership with Houston Running Company (HRC) as they experience a remarkable 30% year-over-year growth. In addition to expanding their race offerings to 75+ events annually, HRC is also branching out into the San Antonio and Austin markets, making their mark as one of the leading race organizers in Texas.
Houston Running Company’s rapid expansion reflects the increasing demand for quality running events and community engagement in the region. As HRC continues to grow, Headsweats will provide essential race-day gear and support, ensuring every runner stays cool, comfortable, and focused on their performance.
A Milestone Year for Houston Running Company
Houston Running Company has long been known for its dedication to bringing the best running experiences to the Houston area. With over 75 races planned for this year alone, HRC has become a cornerstone of the city’s running community, catering to athletes of all levels with a variety of events, from 5Ks to Marathons. As they expand into Dallas and Austin, HRC is poised to take its high-quality race experiences to a broader audience, while maintaining the personal touch and local flavor that sets them apart.
“We’re incredibly excited to have Headsweats by our side as we continue to grow and expand,” said Randi Schooley, Founder of Houston Running Company. “With over 75 races planned this year and our expansion into new markets, we are committed to offering an exceptional race experience to every participant. Headsweats has been an essential partner in helping us provide top-tier gear to runners and athletes across Texas. We couldn’t ask for a better ally as we continue to grow.”
A Growing Partnership with Headsweats
As part of their continued partnership, Headsweats will power Houston Running Company’s events by providing participants with high-performance and sustainable apparel designed to enhance the race experience. Known for its innovative moisture-wicking fabrics, breathable designs, and comfortable fits, Headsweats products are built for athletes and trusted by runners nationwide.
“The rapid growth of Houston Running Company is a testament to the strong community they’ve built, and we’re honored to continue supporting them as they expand,” said Oscar Zuleta, GM at Headsweats. “With their 75+ races each year and expansion into San Antonio and Austin, we’re thrilled to provide the best race-day gear to their growing participant base. Headsweats is proud to be a part of the Houston Running Company journey as they continue to inspire and unite runners throughout Texas.”
Supporting Runners Across Texas
As Houston Running Company expands into new markets, Headsweats will continue to provide high-quality race day apparel, merchandise, including custom-designed hats and visors that keep runners cool, dry, and comfortable from start to finish. The partnership ensures that each runner will have access to premium headwear designed for optimal performance. Check out their merchandise HERE.
Runners participating in Houston Running Company events can expect exclusive race-day giveaways and special offers from Headsweats, including limited-edition race gear to commemorate their participation in the milestone races.
Join the Race Revolution
With Houston Running Company’s exciting expansion, runners across Texas are invited to register for the growing number of events hosted by HRC. Whether running in Houston, San Antonio, or Austin, participants can look forward to an unforgettable race experience powered by Headsweats. Registration for upcoming races is open, and runners can receive exclusive race-day gear and benefits by signing up. Sign up HERE.
About Houston Running Company
Houston Running Company (HRC) is a leading race organizer and community-driven running store based in Houston, Texas. Known for organizing over 75 races annually, HRC offers exceptional experiences for runners of all levels. With an expanding presence in San Antonio and Austin, HRC continues to make fitness and community a central focus of their mission, helping runners achieve their goals and celebrate the joy of running.
About Headsweats
Headsweats is a renowned brand specializing in high-performance headwear for athletes. With a legacy of over 25 years in providing moisture-wicking, breathable, and comfortable gear, Headsweats is trusted by runners, cyclists, and endurance athletes around the world. Their commitment to innovation and quality makes them the go-to choice for athletes looking to stay cool, dry, and focused during their races and workouts.
For more information on Houston Running Company’s events, race registration, and Headsweats-powered race-day gear, visit houstonrunningco.com